Quality Food Network Forum

The Quality Food Network - Agri-food quality labels: innovating and communicating to sell more and better forum is an event promoted by Prodeca and the Department of Agriculture, Livestock, Fisheries and Food, in collaboration with the Catalan Federation of PDO-PGI and co-financed by the Pyrenees-Mediterranean Euroregion.

The meeting forms part of the programme of activities of the "Pyrenees-Mediterranean Euroregion Quality Food Network" project, in which Prodeca takes part together with the Biotechnology and Biomedical Cluster of the Balearic Islands, the Institut Régional de la Qualité Agroalimentaire and whose aim is to boost the marketing of products carrying origin and quality labels.

WHO IT IS FOR 

• Representatives of Catalonia's PDO and PGI regulatory boards;

• Marketing, communication and/or sales managers of Catalonia's regulatory boards.

PROGRAMME

An ad hoc programme has been designed for the representatives of the regulatory boards, focused on the topics we believe are of greatest interest for promoting Catalonia's PDO and PGI products.

The session will have a first part in which experts from different fields present the innovation challenges and opportunities for origin and quality labels, and a second, more participatory part led by a communication expert, which will help identify brand positioning through our products' values in order to maximise the effectiveness of a future communication and promotion campaign.

Programme details

Welcome

• Carmel Mòdol - Director General for Food, Quality and Agri-food Industries at the Government of Catalonia's Department of Agriculture, Livestock, Fisheries and Food

Innovation challenges and opportunities for origin and quality labels

• Strategy: how to innovate without losing tradition:
  Maurizio Crupi - Researcher at the universities of Alicante and Maastricht
• Product presentation: trends in packaging sustainable packaging adapted to new family realities, consumption models and channels: 
  Àlex Brossa - Director of the Packaging Cluster
  Xavier Lesauvage - Founder of Connociam Consulting S.L
• Product traceability: uses and advantages of blockchain for the agri-food sector:
  Marta Vallès - Founder of Vottun

The brand as a tool for added value: what it is and how we build it

• Alex Torrens - Founder of the branding studio Verde Limón

Closing remarks

• Ramon Sentmartí - Managing Director of Prodeca