Success strategies
The Catalan agri-food sector is made up of a lot of companies that work to differentiate themselves and position themselves in the local and national market with quality products and innovative strategies. From Prodeca, we present some success stories with the aim of serving as inspiration and motivation for our agro-industry.
ESPUÑA: a successful internationalisation strategy
This Catalan company specialising in cured products has underpinned its growth with product innovation, pioneering high-pressure technology to keep products fresh and offering new consumption formats. It also stands out for its distinctive, ambitious international expansion, which has led it to open its own plant in the United States and a multi-product factory in Argentina.
ANELA FRUITS: product innovation applied to the fruit sector
This second-generation family business from Girona has made its mark with a product innovation strategy built on desserts made from Girona apples and pears, 100% natural with no additives. The success of its products has allowed it to consolidate its international expansion and place Anela Fruits products in various markets that have responded very positively to its innovation in the fruit sector.
COOPERATIVA LA GRANADELLA: sustainable packaging that makes the difference in the olive oil sector
La Granadella is a cooperative that produces and bottles extra virgin olive oil under the Degustus brand for direct sale to consumers. With over 100 years of history, the cooperative remains committed to the environment and to cutting waste. That is why it has opted for a 100% recyclable PET container, which sets it clearly apart in the sector.
ORT BELL: Rosco Fruit, innovation in the fruit sector
ORT BELL is an example of innovation in the fruit sector thanks to ROSCO FRUIT, made from dehydrated Lleida apple coated in chocolate. It is a healthy product designed to compete with industrial pastries. This vision has been driven by a strategy based on attending international trade fairs and targeting retail chains and the HORECA channel.
MIKSO: artisan vegetable crisps bringing innovation to the snack category
Mikso makes high-quality vegetable snacks. Its values are local sourcing, innovation, quality and health. The originality of its products — made by hand at a premium but affordable price — together with distinctive packaging, has made it the leading vegetable snack brand in the domestic market and driven strong international expansion.
LA GRANJA: premium organic pastries
La Granja stands out in the market for its range of organic premium-segment pastries. The careful production of both its traditional and its most innovative products has allowed it to establish itself in the domestic market and gain international recognition. In recent years it has also achieved milestones such as doubling its workforce.