Success strategies
The Catalan agri-food sector is made up of a lot of companies that work to differentiate themselves and position themselves in the local and national market with quality products and innovative strategies. From Prodeca, we present some success stories with the aim of serving as inspiration and motivation for our agro-industry.
CARINSA GROUP: Innovation and technology at the service of the food industry
Carinsa Group is a Catalan firm, born in Sant Quirze, producer of aromas and fragrances for different sectors, among which the food sector stands out. The company exports around the world all the solutions resulting from its investment in R&D+i, which translates into 20% of the budget. Carinsa is at the technological forefront in terms of product development, it collaborates with prestigious universities and recognized research centers. It also participates in innovation projects of high technological and scientific value. Vanesa Martínez explains it to us, who, with her sister Dénia Martínez, is at the head of the company, a world leader in its sector.
PAUL & PIPPA: How to reinvent traditional biscuits and crackers
Artisan biscuits and crackers, made with olive oil and 100% natural. With these three premises, the Barcelona company Paul & Pippa has succeeded in seducing consumers in more than 15 markets worldwide. Verónica Escuer, general director of the company, explains to us how a phase of analysis to find a market niche, combined with a high quality product and communication and packaging differentiated, have led Paul & Pippa to year-on-year growth figures.