PAUL & PIPPA: How to reinvent traditional biscuits and crackers

Artisan biscuits and crackers, made with olive oil and 100% natural. With these three premises, the Barcelona company Paul & Pippa has succeeded in seducing consumers in more than 15 markets worldwide. Verónica Escuer, general director of the company, explains to us how a phase of analysis to find a market niche, combined with a high quality product and communication and packaging differentiated, have led Paul & Pippa to year-on-year growth figures.