New York hosts the fifth Catalan Food Show with eleven Catalan companies

On 26 October, at the Midtown Loft in Manhattan, New York, Prodeca held the fifth edition of the Catalan Food Show – Christmas Edition, with 11 participating Catalan companies, to present their offer to professionals in the New York market and facilitate new business contacts.

The event took the form of a Christmas-themed showroom, with exhibition and tasting of food and beverages through the importers and distributors of the participating companies. This format makes it possible to present products that already have a commercial presence in the United States and to facilitate dialogue with the professionals who manage their distribution in the market.

The invitation was addressed to importers, distributors, wholesalers and retailers, as well as chefs, sommeliers and purchasing managers of restaurants, hotels and catering companies. It also included communication professionals and opinion leaders from the agri-food and gastronomy sectors.

Tasting and gastronomic applications of the product

The programme combined the commercial presentation with gastronomic activities to explain the origin and characteristics of the products. The tasting and culinary proposals served to show their consumption possibilities and to provide professionals with useful information for incorporating them into their establishments and catalogues.

The eleven Catalan companies participating in New York were Bardinet Wines, Finca Viladellops, Freixenet, Herència Altés, La Vinyeta, Mas d’en Gil, Mmmediterranean, Parés Baltà, Pons, Vins de Pedra and Vinyes Domènech. Their participation made it possible to present an offer of Catalan wines and foods to professional profiles with purchasing and recommendation capacity.

The action is part of Prodeca’s work to support Catalan agri-food companies in international promotion. In this case, the action focuses on increasing awareness of the products available in the North American market and fostering relations with local business channels.

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Chicago, next stop on 4 November

The programme will continue on 4 November with the first edition of the Catalan Food Experience in Chicago, at the Mama Delia restaurant, in the Wicker Park neighbourhood. The experience will be aimed at between fifteen and twenty professionals selected for their purchasing, decision-making and recommendation capacity, with the aim of bringing the Catalan offer closer to Chicago and the Great Lakes region.

Chef Alba Sunyer and sommelier Meritxell Falgueras will lead a session combining gastronomy, food and wine pairings and sensory discovery. The participating products will be incorporated into preparations and tastings that will make it possible to explain their origin, characteristics and culinary applications.

Nine Catalan companies will take part: Aigua Sant Aniol, Alemany i Corrió, Art Laietà d’Alta Alella, Can Bech, Cuadrat Valley, Mas d’en Gil, Pinord, Portell and Roqueta Origen.

The reduced format will facilitate direct dialogue with the guests, who are expected to include restaurant professionals, sommeliers, specialised media, shop managers, distributors and importers. This next action will give continuity to the promotional work in the United States, with a proposal adapted to local professionals and aimed at facilitating the incorporation of Catalan products into their gastronomic and commercial offer.

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