The first Catalan Food Show Germany connects 15 Catalan companies with 45 professional buyers in Baden-Württemberg

Prodeca and the Government Delegation in Germany are organising a day with local distributors acting as commercial influencers for Catalan food and drinks.

Prodeca and the Government Delegation of Catalonia in Germany have held the first edition of the Catalan Food Show Germany, in Archen (Baden-Württemberg), with the participation of 15 Catalan companies and the attendance of 45 professional buyers. The day brought distributors and potential clients into contact with the aim of strengthening the commercial presence of Catalan food and drinks in the German market.

The day took place at the Scheck-In Kochfabrik, a cooking school and gastronomic space of the Scheck-In Center group, associated with EDEKA, one of the main food retail groups in Germany, with an extensive network of supermarkets and stores run by independent entrepreneurs.

The initiative focused on food and drinks already sold in Germany, with the aim of increasing awareness among operators in Baden-Württemberg and facilitating new business relationships.

Distributors at the centre of the day

The format gave prominence to the German distributors who represent the Catalan companies, who were in charge of presenting the products, offering tastings and making contact with attendees. This model made it possible to combine gastronomic discovery with a practical commercial orientation, giving buyers information on product availability in the German market, distribution channels and business contacts.

The call was aimed exclusively at professionals with purchasing or recommendation capacity, including importers, distributors, wholesalers, specialised retail managers, buyers from large retail and horeca channel operators. It also included operators linked to the EDEKA chain with the capacity to select and add new products to their stores.

The choice of Baden-Württemberg responds to the consumption and agri-food distribution potential of the region, which concentrates professional buyers, companies and catering establishments. The link of the venue with EDEKA helped direct the call towards this commercial network.

With this first edition, Prodeca expands its commercial promotion activity in Germany and opens a new line of work in Baden-Württemberg, with the aim of consolidating relationships with local operators and exploring future collaboration opportunities.

Catalan wines, oils and food specialities

The offer included wines, cava, olive oils, gin, water, cured meats, organic products and food specialities, as well as ingredients and preparations for professional cooking. This diversity made it possible to present products for different sales channels, from specialised retail to catering.

 Companies taking part in the Catalan Food Show Germany

• Agrícola Catalana de Godall (Olive oil)
• Albet i Noya (Wine)
• Bionsan (Organic food)
• Bodegas Aessir (Wine)
• Celler Jordi Miró (Wine)
• Cooperativa Agrícola de Cambrils / Mestral (Olive oil)
• Corpen Gin (Gin)
• Cuadrat Valley (Olive oil)
• Ingredíssimo (Ingredients for pastry and gastronomy)
• Jamones Cerezo (Cured hams and cold cuts)
• La Granja Foods 1959 (Sweets and biscuits)
• Marqués de Monistrol (Wine and cava)
• Oli Cometes (Olive oil)
• Radi - Mas Font (Food preparations and ingredients)
• Vichy Catalan Corporation (Mineral water and beverages)

The programme combined exhibition and tasting with a masterclass on the Catalan wines present, led by sommelier and wine educator Thomas Götz, and a session dedicated to the participating Catalan extra virgin olive oils, conducted by sommelier Nina Úbeda Cruz.

The day concluded with a gastronomic cocktail of Catalan cuisine prepared with a selection of products from the participating companies. The proposal showed the culinary applications of Catalan foods and encouraged contact between distributors and buyers in a professional networking setting.