PRESENTATION OF THE GÈNESI SERIES

Prodeca - Department of Agriculture, Livestock, Fisheries and Food is organising the joint participation of Catalan agri-food companies in the international presentation of GÈNESI, the series dedicated to Ferran Adrià and the gastronomic revolution of El Bulli, which will take place on 8 December 2026 at Mercado Little Spain (Hudson Yards), New York.

DESCRIPTION OF THE EVENT

The event will mark the debut of GÈNESI in the United States within an institutional and gastronomic action of great international reach, promoted under the concept: The best cuisine in the world.

An approximate attendance of 250 guests is expected, with a highly qualified profile, including internationally renowned chefs, gastronomic and general press, audiovisual media, distributors, importers, opinion leaders, content creators and food sector businesspeople from the United States.

The event will feature Ferran Adrià and José Andrés, two of the most influential figures in world gastronomy, making this occasion an exceptional opportunity to position Catalan foods before an audience with a high capacity for recommendation and media reach.

To this end, Prodeca will set up an exclusive Catalan product area made up of different gastronomic corners, where the selected companies can present their brands and products in a high-level gastronomic and institutional setting. The products will be presented and served by the gastronomic team designated by the organisation, guaranteeing a homogeneous experience consistent with the gastronomic level of the event.

PARTICIPATION MODALITY

Each company will participate in one of the following gastronomic spaces:

• Corner 1 · Extra virgin olive oils
• Corner 2 · Catalan vermouth and aperitif
• Corner 3 · Cured meats and cheeses
• Corner 4 · Catalan wines and sparkling wines
• Corner 5 · Sweets and chocolate
• Corner 6 · Preserves and gourmet specialities
• Corner 7 · Seafood products

The corners will be open during the networking cocktail of the event and will be attended by floor staff specifically trained to explain the origin and characteristics of the Catalan products. If desired, the company or importer may also attend the space (one person maximum per company). 

TARGET COMPANIES

The action is aimed at Catalan companies in the following sectors:

• Premium extra virgin olive oil
• Vermouth and aperitif products
• Cured sausages and cured meat products
• Artisan cheeses and gourmet specialities
• Preserves and delicatessen
• Seafood products of high gastronomic value
• Traditional sweets and gourmet chocolate
• Premium segment wines and sparkling wines
• Other gourmet agri-food products

PARTICIPATION CONDITIONS

Participation will be finalised by including the selected products in the gastronomic corners. Prodeca will purchase these products through the importer or distributor.

The action is aimed at Catalan companies that meet the following requirements:

• Having product in stock in the United States.
• Having a premium gastronomic product aligned with the gastronomic positioning of the event.
• Accepting that the tastings may be prepared and served by the gastronomic team designated for the space.
• Providing the technical and commercial information necessary to present the products correctly and their availability on the market.

SELECTION OF COMPANIES

Participation is subject to the prior validation of the organisation and the venue.

Registration does not imply automatic acceptance. Final confirmation will be communicated later, following the criteria of the event's gastronomic direction.

PARTICIPATION COST AND REGISTRATION DEADLINE

• Participation cost: €400 + VAT

Interested companies must complete the registration form before 30 November, indicating the proposed references, commercial availability and the contact details of the importer or distributor in the United States.

Once the selected references have been confirmed, Prodeca will proceed to purchase product in stock available on the market, in coordination with the companies and their importers / distributors.