Wild boar meat under debate: new products and marketing channels

Prodeca will take part in a new PATT day at IRTA Torre Marimon, which will bring together companies and professionals from the value chain to examine meat quality, product innovation and marketing options.

The technical day "Construint la cadena de valor del senglar a Catalunya: context social i normativa" will be held on 14 October 2026 in Caldes de Montbui. Susanna Barquin, head of the meat and halal sector at Prodeca, will take part with a presentation aimed at exploring how companies can develop game meat products for different audiences and markets.

From wild boar management to meat valorisation

The growing presence of wild boar in Catalonia poses challenges for hunting management and animal health, in a context marked by the threat of African swine fever. The day will bring together representatives of the hunting sector, companies in the value chain and public bodies to share knowledge and identify lines of work.

IRTA will present the results of its studies on wild boar meat quality, development of processed products and consumer perception. The programme will include a round table on the challenges and opportunities of the sector. The opening will be given by Jaume Minguell Garriga, director general of Forests and Environmental Management of the Department of Agriculture, Livestock, Fisheries and Food.

New formats with a market perspective

Susanna Barquín, head of the meat and halal sector at Prodeca, will present the presentation Salvatge amb valor afegit. Nous formats per a nous mercats. Starting from the commercial outlet that frozen meat already has, she will set out ways to expand the offer with ready-to-cook products, ready-to-eat products and prepared dishes, for both the local market and European markets.

The talk will emphasise the need to test proposals with buyers and consumers before bringing them to market: defining the audience, channel, format and price; validating the product technically; and checking its economic viability.

The day will take place at the Josep Tarragó Auditorium of IRTA Torre Marimon, in Caldes de Montbui. You can register through the IRTA website.