PROFESSIONAL WINE AND CHARCUTERIE TASTING

Prodeca - Ministry of Agriculture, Livestock, Fisheries and Food is organising a promotional event in Beijing (China) on 14 September 2026, dedicated to promoting Catalan wines and charcuterie with a commercial presence in the Chinese market.

The aim of the activity is to increase awareness of the Protected Designations of Origin (PDO) of Catalan wines, share the characteristics of Catalan charcuterie and showcase their culinary uses through a tasting and pairing experience aimed at industry professionals.

The event will bring together importers, distributors, HORECA professionals, opinion leaders and specialist media from the Beijing area, with the aim of raising awareness of the participating products and generating new commercial opportunities.

This activity forms part of the European campaign The Creative Revolution: European Wines and Charcuterie - CREWAS.

PROFESSIONAL TASTING PROGRAMME

Monday, 14 September 2026
Rosewood Beijing Hotel - 4th floor

4.00 - 4.25 p.m. | Registration and welcome
Once registered, attendees will enter the reception area, where Catalan non-alcoholic drinks will be served and they will be able to make initial professional contacts and chat informally.

4.30 - 4.35 p.m. | Institutional opening
The Professional Tasting will be officially opened by the Minister for Agriculture, Livestock, Fisheries and Food, Òscar Ordeig, who will welcome attendees and inaugurate the event.

4.35 - 4.45 p.m. | Welcome from the master of ceremonies
The master of ceremonies will officially welcome participants and introduce The Creative Revolution: European Wines and Charcuterie campaign, presenting its main objectives and background. They will also introduce the experts leading the session, briefly outline their backgrounds and how the tasting will unfold, and invite attendees to follow the campaign's official channels.

4.45 - 6.10 p.m. | Presentation of Catalan charcuterie, guided wine tasting and pairing
The chef will introduce the selection of charcuterie and other Catalan products featured in the tasting, explaining each product's characteristics, traditional production methods and the pairing criteria with the selected wines, highlighting how the two complement each other and how their sensory profiles enhance one another.

They will also lead a pa amb tomàquet (bread with tomato) workshop, to showcase one of the most emblematic ways of eating Catalan charcuterie.

Attendees will take part in a guided tasting of wines from different Protected Designations of Origin (PDO) in Catalonia, accompanied by a carefully curated selection of high-quality charcuterie and cured meat products.

Before the session begins, each place will be set with the  wine references and corresponding tasting items, to ensure the experience runs smoothly.

During the tasting, the Master of Wine will present each wine, covering its origin, grape varieties, production methods, organoleptic characteristics and tasting notes. They will also explain the principles of pairing with the various charcuterie products, so that participants can understand the interplay of flavours, aromas and textures in each combination.

To help attendees properly appreciate the different wines and pairings, each table will have crackers or other neutral foods to cleanse the palate between tastings.

6.15 p.m. | Networking cocktail
After the official closing, attendees will move back to the reception area, set up in cocktail format to encourage networking and informal conversation between industry professionals.

During this time they will be able to continue tasting a selection of wines from different Protected Designations of Origin, accompanied by ham freshly carved by a professional carver, as well as a variety of dishes, soft drinks and other non-alcoholic beverages, in a relaxed setting that encourages the exchange of experiences and the building of new business relationships.

WAYS TO TAKE PART

Products: wines, charcuterie, non-alcoholic beverages, olive oil and frozen bread, with a commercial presence in China.

Participating companies may attend the event through their importer or distributor and/or supply product for display and tasting, in accordance with the forms of participation set out in this call.

Taking part in this activity carries no registration cost for Catalan companies.

Companies interested in taking part must meet the following requirements:

• Be a Catalan company producing wine, charcuterie, non-alcoholic beverages, olive oil or frozen bread.
• Have a commercial presence in the Chinese market.

Participation may take either or both of the following forms:

• Attendance by up to two representatives per company. Representation may be by the company itself, by its importer or by its distributor.
• Supplying product for display and tasting during the event.

Once participation is confirmed, Prodeca will send registered companies the logistical information needed to access the venue, as well as instructions on sending and receiving product samples and any other guidance needed for the event to run smoothly.

COST OF PARTICIPATION AND REGISTRATION DEADLINE

• Taking part in this activity is free of charge for the selected companies.

Interested companies must submit the duly completed registration form before 3 September 2026.