Prodeca completes two agrifood promotion activities in the United States

Prodeca closed the month of June with two strategic actions in the United States that strengthen the international promotion of Catalan food and wines in one of the most relevant markets for the agri-food sector. On the one hand, it concluded the European project Taste the Difference (TTD.EU) with various activities in Denver and Aspen aimed at the wine sector. On the other hand, it accompanied nine Catalan companies to the Summer Fancy Food Show 2026, the main North American fair for specialized food and beverages.

The United States continues to be a strategic market for Catalan agri-food companies. Although it is a very competitive and demanding environment, it offers important opportunities for value-added products, especially in categories such as wine, gourmet food or olive oil. 

Closing of the Taste the Difference project

Between June 16 and 21, six Catalan wineries participated in the final activities of the European project Taste the Difference (TTD.EU), developed by Prodeca and the Unione Italiana Vini (UIV) to increase the presence and recognition of wines with Designation of Origin in the United States and China.

The action combined the Grand Tasting Denver, with a masterclass and a walkaround tasting aimed at importers, distributors, sommeliers and other industry professionals, and grouped participation in the Food & Wine Classic Aspen, one of the most prestigious gastronomic and wine events in the United States, with the aim of consolidating the positioning of Catalan wines in the premium segment and generating new business opportunities.

Companies participating in the Grand Tasting Denver and Food & Wine Classic Aspen

• Vins El Cep
• Llopart
• Bodegas Maset
• Gratavinum
• Parés Baltà
• Bodegas Aessir

❮

❯

Catalonia present at the Summer Fancy Food Show

From June 28 to 30, Prodeca also participated in the Summer Fancy Food Show 2026, held at the Javits Center in New York. The fair is the main meeting point in the United States for the specialized food and beverages sector and brings together importers, distributors, buyers and food industry professionals from around the world. Nine Catalan companies were part of the Catalonia Space and presented their products to international operators interested in expanding or incorporating new references to the North American market.

Companies participating with Prodeca

• Arrom
• BonBlat
• Maresmar
• Glass Canned Wines
• Espinaler
• Adam Foods
• Canigooil
• Ferrer
• Cuadrat Valley

With these two actions, Prodeca continues to drive the internationalization of Catalan agri-food companies, combining sectoral promotion actions, presence at major trade fairs and direct contact with the main operators of a key market for the growth of Catalan exports.