Prodeca strengthens the presence of Catalan companies at the year's main international trade fairs

During January and February, Prodeca is supporting Catalan agri-food companies at some of the food sector's leading international trade shows, with the aim of strengthening their position in foreign markets, generating commercial opportunities and consolidating a coordinated presence under a shared brand.

An integrated trade fair strategy for internationalisation

The start of the year concentrates many of the major international agri-food trade fairs. Prodeca has organised a coordinated presence allowing Catalan companies to take part in these events with institutional support, support services and market-oriented visibility activities.

This strategy has a twofold aim: first, to give companies access to key commercial platforms; second, to project a joint, coherent image of Catalan agri-food produce to international importers, distributors and opinion leaders.

Gulfood 2026: a key platform for Catalan food in the Middle East

The first major event on the calendar was Gulfood 2026, held from 26 to 30 January in Dubai. Regarded as the benchmark international food trade fair — excluding alcoholic drinks and pork products — Gulfood is a strategic meeting point for companies looking to operate in Middle Eastern, African and Asian markets.

This edition was held simultaneously at two venues, meaning the Catalan presence was split across two pavilions:

• Hall Carni, with 2 companies specialising in meat products.
• Hall World Food, with 15 companies from various food subsectors.

In total, 17 Catalan companies took part in Gulfood with Prodeca's support, in an initiative aimed at boosting the value positioning of Catalan food, with particular attention to halal products in the meat sector.

The space included gastronomic activation activities, such as workshops making pa amb tomàquet with Catalan virgin olive oil, as well as displays of products from cured meat companies, aimed at attracting visitors and promoting Catalan food culture.

The participation featured institutional attendance, with the managing director of Prodeca, Dèlia Perpiñà, and the Secretary for Food of the Department of Agriculture, Livestock, Fisheries and Food, Rosa Cubel, who were able to see the work of Catalan companies in this strategic market at first hand.

ISM Cologne: confectionery and snacks with reach in the German market

From 1 to 4 February, Prodeca is organising the group participation of Catalan companies at ISM, the world's largest trade fair for confectionery and snacks, held annually in Cologne.

ISM is a showcase of trends and innovation for the sector, bringing together manufacturers, distributors and international buyers interested in chocolate, confectionery, biscuits, snacks and aperitif products. In this 2026 edition, the fair records a record number of Catalan companies, with an expanded exhibition area after several years of decline.

Prodeca is supporting 14 Catalan companies, with the aim of strengthening the positioning of sweet foods both for companies already present in the German market and for those looking to enter it.

Fruit Logistica: more than two decades of Catalan presence in Berlin

Fruit Logistica, the leading international show for fruit and vegetables, once again makes Berlin the global meeting point for the fresh produce sector. Prodeca has taken part in this event without interruption since 2001, with its own stand under the Catalunya brand.

The fair covers the entire value chain — production, marketing, logistics and more — and offers a global view of the market. At the previous edition (2025), Fruit Logistica brought together 2,600 exhibitors from 90 countries and 67,500 trade visitors, 82% of them international.

Around ten Catalan producing and marketing companies are taking part at the Espai Catalunya, along with logistics operators and industry bodies. A further three Catalan companies are exhibiting outside the group space.

The trend in the number of participating companies and the floor space contracted over recent years reflects the stability and continuity of the Catalan presence in one of Europe's main markets for the fresh produce sector.

Wine Paris 2026: a new commitment to the Catalan wine sector

A week after Barcelona Wine Week closes, Wine Paris runs from 9 to 11 February. Prodeca is taking part for the first time in this fast-growing fair, responding to Catalan companies' growing demand to explore alternatives to other international wine events. 

The aim is to promote the internationalisation of Catalan wines and sparkling wines before a trade audience made up mainly of importers, exporters, specialist distributors and the horeca channel.

In this edition, 56 Catalan wineries are taking part with Prodeca's support, with cross-cutting representation of designations of origin.The institutional presence includes the managing director of Prodeca, Dèlia Perpiñà, and the director general of INCAVI, Joan Gené.

Biofach: Europe's showcase for the organic sector

Biofach, Europe's leading trade fair devoted exclusively to organic production, is held annually in Germany and has established itself as a benchmark for companies in the organic sector. The 2025 edition featured 2,300 exhibitors from 94 countries and 35,000 trade visitors.

An institutional visit is planned during the fair by the managing director of Prodeca, the Secretary for Food and officials from the CCPAE, to learn about the participating companies' experience and exchange views on the development of organic markets.

In parallel, Prodeca, together with the Delegation of the Government of Catalonia in Germany, has produced a commercial catalogue of co-exhibitors, distributed in advance to importers, distributors and retailers in the country to encourage visits to the Catalan stands during the fair.

A results-oriented support model

Participation in these fairs forms part of Prodeca's support model, combining institutional presence with a shared brand strategy. This approach maximises the impact of trade fair participation and helps Catalan companies progress in their internationalisation in priority markets.