Barcelona Wine Week brings together promotion and internationalisation activities for Catalan wine

From 2 to 4 February, Barcelona hosts a new edition of Barcelona Wine Week, one of the main events on the Spanish wine calendar. The Department of Agriculture, Livestock, Fisheries and Food is taking part with a joint strategy to promote Catalan wine, through the Catalan Institute of Vine and Wine (INCAVI) and Prodeca, aimed at strengthening the positioning of Catalan PDO wines, generating commercial opportunities and consolidating the sector's international profile.

The Government of Catalonia's institutional presence at the fair combines commercial promotion activities, dedicated business spaces, technical and strategic content, and an inbound mission with international operators from priority markets.

A coordinated institutional presence serving the wine sector

The Department of Agriculture, Livestock, Fisheries and Food's participation in Barcelona Wine Week is structured as a cross-cutting initiative integrating promotion, knowledge and internationalisation. INCAVI leads the content linked to the identity, research and distinctiveness of Catalan wine, while Prodeca drives the activities focused on generating business and connecting with international markets.

The Spanish Minister of Agriculture, Fisheries and Food, Luis Planas, and the Catalan Minister of Agriculture, Livestock, Fisheries and Food, Òscar Ordeig, will take part on Monday 2 February at 12 noon in the opening of the show, which will include a visit to the stands of the participating wineries.

Wine tourism, a strategic pillar for Catalan wine at Barcelona Wine Week

As part of Barcelona Wine Week, INCAVI is running a session on the strategic role of wine tourism within the wine sector as a tool for economic development, territorial cohesion and the international profile of Catalan wines, with the aim of giving Catalan wineries tools to grow the wine tourism side of their business.

The director of INCAVI, Joan Gené, will open the symposium, held on Tuesday 3 February under the theme “Strategy, land and international outreach from Barcelona”.

The first of the three activities scheduled is a round table featuring the main players in Catalan wine tourism: the Director General for Agri-food Companies, Quality and Gastronomy, Joan Gòdia; the Director General for Tourism, Cristina Lagé; and Barcelona City Council's Commissioner for Sustainable Tourism Management, José Antonio Donaire. The discussion will examine Barcelona's potential as an international draw and its role as a gateway to wine tourism across Catalonia.

This will be followed by a round table presenting various wine tourism success stories in Catalonia and analysing the key factors behind them. To close, the Quadern de Vins de Finca Qualificada will be presented, a wine tourism guide published by INCAVI to highlight the origin, landscape and distinctiveness of these wines.

Also within the fair's conference programme, on Tuesday 3 February Prodeca is organising the round table “CATALAN WINES TALKS – Building value for Catalan wine in English-speaking markets”, focused on the United Kingdom and the United States. The session will feature Álvaro Ribalta, Master of Wine; Enric Soler, winemaker and founder of the Enric Soler winery; and Dominik Huber, winemaker and founder of the Terroir al Límit winery, who will offer a practical view on positioning, value and strategy in English-speaking markets. The session will end with a guided tasting. 

Strong presence of Catalan wineries

This year's edition of Barcelona Wine Week will feature wineries from all twelve Catalan designations of origin, reinforcing the fair's role as a showcase for the wine sector.

In addition, as part of the third edition of Hotel Wine Fest, held from 21 January to 4 February as a prelude to Barcelona Wine Week, INCAVI has launched the ‘Ruta del Vi Català' (Catalan Wine Route), bringing together seven Catalan Designations of Origin in three hotels on Passeig de Gràcia.

Specifically, the Mandarin Oriental hosts DO Penedès and DO Pla de Bages; the Majestic Hotel & Spa hosts DO Catalunya and DO Empordà; and the Monument Hotel hosts DO Conca de Barberà, DO Costers del Segre and DO Terra Alta.Each establishment offers a tapa or small dish inspired by the cuisine of the host areas, as well as a six-course tasting menu, both designed to pair with the wines of the host Designations of Origin — an initiative offering a unique chance to explore part of the Catalan wine map in Barcelona.

Inbound mission with international buyers from the United States and China

As part of Barcelona Wine Week, Prodeca is organising an inbound mission with international operators, running from 2 to 6 February 2026 alongside the fair. The activity forms part of the European project Taste The Difference (TTD.EU) and involves 30 wineries from various Catalan designations of origin.

The mission brings together some twenty wine professionals from the United States and China, two strategic markets for Catalan wine. Participants include importers, distributors, specialist retail operators, restaurateurs and opinion leaders with decision-making power and an interest in adding Catalan wines to their portfolios.

The main aim is to facilitate qualified business meetings between Catalan wineries and international buyers, encouraging stable, sustainable trading relationships in the medium and long term. The programme combines visits to the fair stands with visits to Catalonia's wine-producing areas once Barcelona Wine Week has ended.

Business spaces and strategic content at the fair

Prodeca and INCAVI's presence at Barcelona Wine Week also includes the CATALAN WINES Meeting Point, a dedicated space exclusively for B2B meetings between Catalan wineries and international operators. It is aimed at wineries already exhibiting with their own stand that can maximise their commercial presence with an additional space for meetings.