Catalan wines strengthen their presence in China with a new masterclass in Shanghai

On Thursday 18 September Prodeca held the Catalan Wines Masterclass China 2025 in Shanghai, a promotion activity under the European TTD.EU – Taste the Difference programme continuing the event held in Chengdu in March.

The session, led by expert Sam Chen, brought together 50 wine sector professionals — importers, distributors, restaurateurs, sommeliers and HORECA representatives — who got to know and taste a representative selection of Catalan designation-of-origin wines.

The activity aims to strengthen the presence of Catalan wines in the Chinese market, one of the markets with the greatest growth potential in the premium premium and quality segment. Having a highly qualified trade audience makes it possible to build direct commercial links and open new business opportunities for the participating companies.

The Shanghai masterclass forms part of the calendar of activities planned for 2025, with two strategic events under TTD.EU. These initiatives help position Catalonia as an internationally recognised wine territory, highlighting the diversity of its designations of origin and its commitment to sustainability and quality.

With activities like these Catalonia consolidates its role within the European campaign #EnjoyItsFromEurope #TasteTheDifference, whose purpose is to promote the consumption and appreciation of European agri-food products around the world.

Catalan wineries taking part in this activity:

• Miquel Jané
• Pere Ventura
• Gramona
• Credo (Recaredo)
• Maset
• Costers del Priorat
• Buil & Giné