Catalan wines show their potential in Beijing

On Thursday 9 July Beijing hosted a new edition of the Catalan Wines Masterclass, organised by Prodeca under the European TTD.EU (Taste The Difference) project to keep positioning Catalan wines as a quality benchmark in the Chinese market. The event, held at the Renaissance Beijing Capital hotel, brought together a selection of sector professionals — importers, distributors, sommeliers, restaurateurs and HORECA representatives — who discovered at first hand the diversity and excellence of our wine offering.

The training session was led by two internationally renowned figures: Fongyee Walker and Edward Ragg, both Masters of Wine and founders of the prestigious Dragon Phoenix Wine Academy. Walker, China's first Master of Wine and considered one of the leading wine voices in her country, and Ragg, also a recognised expert and former Tsinghua University lecturer, presented the uniquely Mediterranean characteristics of Catalan wines. 

The Catalan wineries taking part under Prodeca's umbrella showed distinctive wines combining tradition and innovation, representing different Designations of Origin across the territory.

Wineries taking part in the Catalan Wines Masterclass

• Miquel Jané
• Pere Ventura
• Gramona
• Celler Credo (Recaredo)
• Maset
• Costers del Priorat 
• Buil & Gine

This masterclass continues the strategy of promoting Catalan DO wine internationally in China, a key market for the agri-food sector with growing interest in high-quality European products. In fact, in 2025 the same format is due to be repeated in September, with a new masterclass in another Chinese city and the same participating wineries.

These activities add to those already held this year, such as the inbound mission of Chinese importers last June and the and the Chengdu masterclass in March, which marked a step forward in consolidating the Catalan Wines brand in the Asian wine ecosystem. 

With the support of the European label Enjoy it's from Europe, Prodeca reaffirms its commitment to opening new markets and taking Catalonia's designation-of-origin wines to the world.