CATALAN WINES MASTERCLASS CHINA 2025

Prodeca - the Government of Catalonia's Department of Agriculture, Livestock, Fisheries and Food - is organising a series of masterclasses on Catalan wines and sparkling wines in various Chinese cities, led by several highly regarded sommeliers.

DESCRIPTION OF THE EVENT

The masterclass on Catalan wines and sparkling wines is a training tool aimed at Chinese importing, distribution, hospitality and retail professionals.

The aim of the activity is to present to wine professionals the Catalan offer available in China, as well as a selection of new wines from wineries interested in a first approach to the market and in raising their profile, in order to:

• Improve the positioning and perception of Catalan wines among sector professionals.
• To increase sales for the importers/distributors of Catalan products present at the event.

This activity forms part of the European project to promote Catalan wines and cavas with a designation of origin, ' 'Taste the Difference' (TTD.EU), managed by PRODECA together with Unione Italiana Vini (UIV), which seeks to give visibility and value to Catalan wines through specific internationalisation initiatives.

MASTERCLASS OBJECTIVES

In 2025, a total of 2 masterclasses will be held, each expecting 30 to 50 attendees. They will take place in the cities of Shanghai and Beijing.

The dates chosen for the masterclasses will always coincide with major agri-food sector trade fairs.

Planned schedule of sessions:

• July: Beijing Masterclass - MASTER OF WINE

The two Masters of Wine who will lead this masterclass are:

1. Fongyee Walker - China's first Master of Wine and one of the country's leading sommeliers. Founder of the Dragon Phoenix Wine Academy. 

2. Edward Ragg - A renowned sommelier and former lecturer at the prestigious Tsinghua University. Co-founder of the Dragon Phoenix Wine Academy.

    

• September: Shanghai Masterclass - WSET
  • Session given by the prestigious sommelier Sam Cheng , who holds the WSET Diploma 4 and is a WSET certified educator. 

As registrations progress, official notices will be sent to the registered wineries with the exact dates and full details of each masterclass.

CONDITIONS OF PARTICIPATION

Wineries meeting the following requirements may take part in these masterclasses on Catalan wines:

• Catalan wineries with a designation of origin
• Having a presence in the Chinese market
• Not being present but wishing to enter the Chinese market (a valid CIFER registration is essential)

Prodeca reserves the right to select companies according to criteria of product fit and suitability, with the aim of having the various native Catalan varieties and all the designations of origin represented.

Once accepted, companies without product in the market must send their bottles as a consolidated export shipment, following the instructions Prodeca will set out in its notices.

COST OF PARTICIPATION

• Catalan Wines Masterclass China: €300 + VAT

The price includes: participation in both masterclasses and transport of the samples from Barcelona to China.

REGISTRATION DEADLINE

• Closing date for applications: 7 March 2025
• Deadline for sending samples to Barcelona (consolidated export shipment): 27 March 2025

A company will be considered admitted once Prodeca has notified it of its participation, having first submitted the duly completed participation application.