CATALAN WINES MASTERCLASS CHENGDU

Prodeca - the Government of Catalonia's Department of Agriculture, Livestock, Fisheries and Food - is organising a masterclass on Catalan wines with a designation of origin, led by the renowned sommelier Sam Cheng (WSET Diploma 4 and WSET certified educator). As part of the China Food and Drinks Fair (CFDF) from 20 to 23 March. 

DESCRIPTION OF THE EVENT

The activity will take place as part of the China Food and Drinks Fair (CFDF) , the most important event in China's alcoholic drinks industry, held annually in Chengdu. From 20 to 23 March, the highlights of these wines and their potential in the Chinese market will be presented.

The session will be given by the renowned sommelier Sam Cheng, who holds the prestigious WSET Diploma 4, is a WSET (Wine & Spirit Education Trust) certified educator and has been named Best Spanish Wine Educator.

This activity forms part of the European project to promote Catalan wines and cavas with a designation of origin, 'Taste the Difference' (TTD.EU), managed by PRODECA together with Unione Italiana Vini (UIV), which seeks to give visibility and value to Catalan wines through specific internationalisation initiatives.

The tasting will feature 8 wines, so as to represent as many Catalan designations of origin as possible.

• Date: 20-23 March 2025 (exact day TBC)
• Time: TBC 
• Venue: Niccolo Chengdu Hotel or WANDA REIGN Hotel (TBC)
• Attendees: 50 people 

The attendees are wine sector professionals, including importers, distributors, restaurateurs, HORECA representatives and sommeliers.

WHO IT IS AIMED AT

Catalan companies meeting the following requirements may take part in the Catalan Wine Master Class:

• Catalan wine companies with a designation of origin present in China.

To take part, you need: 

• A technical data sheet and information on the product's sales strategy so that it can be classified.
• Send, through the importer, 8 bottles per reference.

Prodeca reserves the right to select companies according to criteria of product fit and suitability, with the aim of representing the different types of wine and sparkling wine from the various designations of origin

The importer's attendance is not explicitly required, although its participation as an attendee is recommended so it can present the product and make connections with those attending. 

COST OF PARTICIPATION

• Prodeca covers the costs of organising this promotional activity and there is no cost for the participating companies.  

Once a winery is selected to take part, it only needs to supply the product for the tasting, through its importer, to the market.

REGISTRATION DEADLINE

• Closing date for applications: 14 February 2024

A company will be considered admitted when Prodeca confirms it, after completing the registration form.