PRODECA - DARPA is organising the participation of Catalan wineries in a Catalan wine area at the TAST A LA RAMBLA 2025 street event, held in Barcelona's Plaça de Catalunya from 8 to 11 May.

GENERAL DESCRIPTION

The The TAST A LA RAMBLA food fair is an event that has brought together Barcelona's best restaurants in the city centre since 2014. This year it celebrates its 11th edition.

Visitors come to the fair over four days and sample, in tapas format, creations from some of Barcelona's most iconic restaurants and patisseries.

The first editions were held at the lower end of the Rambla de Canaletes. For some years now the fair has been held in Plaça Catalunya, across a total area of around 8,100 m2  devoted to Barcelona's food, wine and restaurants.

Figures from the 2024 edition

• Visitor numbers: more than 450,000 people 
• Tastings sold: 140.000
• Attendees at workshops and tastings: more than 2,000 people

VENUE AND DATES

Venue: Plaça Catalunya, Barcelona

Event dates: 8 to 11 May

Opening hours to the public:

• Thursday 8 May, 12 noon to 10 p.m.
• Friday 9 May, 12 noon to midnight
• Saturday 10 May, 12 noon to midnight
• Sunday 11 May, 12 noon to 10 p.m.

Dismantling: once the fair has ended and following the organisers' instructions.

WHAT PARTICIPATION INCLUDES

Fair registration includes: 

1. STAND

Each winery will have:

• Its own 7.5 m2 space (3 x 2.5 m) inside a marquee
• Lighting and a 1.5 kW socket
• Signage on the outside of the stand with the winery's name.
• Signage on the outside of the stand with the tasting and product sales offering. Dimensions 40 x 57.5 cm. 
• Service counter. Dimensions 180 x 55 x 105 cm.
• 1 cupboard with door. Dimensions 51 x 43 x 80 cm.
• 1 bottle rack. Dimensions 100.4 x 55 x 86.5 cm.
• 1 shelving unit, 86 x 27 x 160 cm.
• 1 wooden stool.
• 1 shared storeroom (3 x 12 m) for use by all participating wineries.
   

2. CATALAN WINERIES' PRODUCTS IN THE MEETING POINT AREA (VIP ZONE)

The Meeting Point is Tast a la Rambla's hospitality and networking area. It is a relaxed space suited to tasting a selection of the chosen products and wines.

One wine or cava reference will be included from each participating winery. Wineries must propose up to three references for the organisers to choose one.

Each winery will sell the necessary bottles of that wine or cava to the organisers at special prices (€4.00 to €6.00 per bottle), with the option of returning surplus full, unopened cases. At the end of the event each winery will invoice the organisers for the bottles actually consumed.

If any product is left over at the end of the fair, the surplus will be returned to each winery, which will pay the corresponding amount to the organisers.

3. COOKING DEMONSTRATIONS AND PAIRINGS

Over the course of one day, the fair's show cooking area will host a series of demonstrations under the Catalonia, World Region of Gastronomy 2025 banner. A number of renowned chefs, producers and/or Catalan wineries will run activities showcasing local food and products.

These activities will be open to the public with free admission and confirmation of a place on a first-come, first-served basis until capacity is reached (around 24 people per session).

All activities will include tastings and/or pairings with wines selected from the wineries taking part in the wine and cava area. Catalonia's PDO extra virgin olive oils will also take part.

Note: the organisers will buy the wine bottles needed from the participating wineries on terms similar to those of the Meeting Point.

4. COMMUNICATION

The Catalan wine area will be mentioned on the map, in the fair's programme, on the website, at the fair's information points, in the press pack and on the fair organisers' and Prodeca's social media.

SELLING TASTINGS AND PRODUCTS AT THE STAND

Each winery is responsible for running its own space, which must be open throughout the fair's opening hours.

Tasting sales (wine by the glass) will be handled with tokens, Tast a la Rambla's official currency (1 token = €1.00), which visitors can buy at the ticket booths and pay for by card using a terminal provided by the fair.

Retail price per wine tasting: 4 or 5 tokens (€4 or €5)

Wine tastings will be served in TLR glassware provided by the organisers (retail price: €1.00).

The organisers will count sales daily for each winery. At the end of the fair they will return 60% of the amount invoiced at its stand (excluding VAT) to the winery (40% goes to the organisers). Revenue from glassware sales is not included in this count and 100% of it goes to the fair.

Wineries may optionally also sell whole bottles of wine (sealed and unchilled, for consumption off site) by card payment only, using the same terminal provided by the organisers.

Retail price per bottle: set by the winery

At the end of the fair the organisers will return 75% of the revenue from bottle sales (excluding VAT) to the winery (25% goes to the organisers).

To receive this refund, at the end of the fair each winery must issue an invoice to the fair organisers for the corresponding amount.

Note: registered companies will receive further details about the settlement process from the organisers.

CONDITIONS OF PARTICIPATION AND APPLICATION ADMISSION CRITERIA

Prodeca is making available to Catalan wineries an exhibition space under the Catalonia, World Region of Gastronomy 2025 banner, with the aim of helping promote the wine sector commercially.

WAYS TO TAKE PART

• 8 places for the full run of the fair (4 days)
• 4 rotating places for two days of the fair (Thursday+Friday / Saturday+Sunday)

Criteria for accepting companies:

• Catalan companies producing wine and sparkling wine made in Catalonia may be admitted.
• Wines covered by a non-Catalan designation of origin or made outside Catalonia will not be accepted.
• Companies dealing exclusively in wine trading will not be accepted either, unless they represent a producer: in that case, the name and branding listed as exhibitor will be that of the producer.
• Acceptance will be in order of arrival of registrations, among those meeting the requirements.
• If demand for spaces exceeds those available, a balanced-offering criterion will be applied.
• If there is high demand for the rotating places on the same days, the organisers will hold a draw to decide which wineries exhibit in each slot.

Final admission of companies is the organisers' sole responsibility. If a participation application is refused, Prodeca will refund the amount paid.

COST OF PARTICIPATION AND HOW TO REGISTER

Cost per company:

• 4 fair days: €1,300 + 21% VAT = €1,573
• 2 fair days: €650 + 21% VAT = €786.50

Companies interested in taking part must complete the registration form and send it to Prodeca together with proof of payment of the participation fee.

Companies must state when registering whether they wish to take part for 4 days or 2 days and, in the latter case, which days they prefer.

Prodeca will issue an invoice for participation in Tast a la Rambla 2025 once the corresponding payment has been made.

APPLICATION AND PAYMENT DEADLINE

• Application deadline: Monday 7 April 2025

A company will be considered admitted once it has submitted the participation application within the stated deadline and paid the registration fee.

If a company withdraws it loses 100% of the amount paid.

The organisers reserve the right to assess the reasons the company gives for cancelling its participation and to refund a percentage of the amount paid.