CATALAN FOOD CHRISTMAS TASTING UNITED STATES

Prodeca - DARPA and the Delegation of the Government of Catalonia in the United States are organising the Catalan Food Christmas Tasting marketing and outreach event in New York, as part of the Catalan Food activities in the US market, with the aim of strengthening the value positioning of Catalan food and drink already present in the American market.

TRADE FAIR DETAILS

Catalan Food Christmas Tasting will take place in New York on 10 December at the Institute of Culinary Education (ICE).

It consists of a Christmas-themed showroom day with a display and workshop of Catalan products, led by chefs Úrsula XVII and Alba Sunyer.

Forms of participation
Companies may choose to staff the space themselves, through their importer, or to delegate the staffing, tasting and product presentation to the Prodeca personnel and sommelier attending the event.

Companies will have a table for displaying and tasting their product and for attending to the trade visitors. The table will be signposted with a sign and a QR code linking to the importer's or the Catalan company's website.

The activity is aimed at 70 selected professionals from the catchment area, mainly distributors, wholesalers and retailers, chefs, sommeliers, purchasing managers from restaurants, hotels and catering companies, as well as leading media figures in the agri-food and gastronomy field in this market.

CONDITIONS OF PARTICIPATION

The aim of the activity is to boost the positioning of Catalan food and drink already present in the New York area market.

Catalan food and beverage products are considered suitable for this type of event and trade audience.

Companies interested in taking part in the Catalan Food Christmas Tasting must meet the requirement of having a presence in the New York market.

COST OF PARTICIPATION AND SUBMISSION DEADLINE

Prodeca and the Delegation of the Government of Catalonia in the United States cover the organisational costs of this promotional activity and no cost is envisaged for the participating companies.

Prodeca will not, however, cover the importers' travel costs or the shipping of samples by the participating companies.

Companies interested in taking part in this activity must send Prodeca the registration form before 15 November 2024.