PRODECA - DACC is organising the participation of Catalan wineries in a Catalan wine area at the TAST A LA RAMBLA 2024 street event, held in Barcelona's Plaça de Catalunya from 6 to 9 June.

ABOUT TAST A LA RAMBLA

The FIRA GASTRONÒMICA TAST A LA RAMBLA has brought together Barcelona's best restaurants in the city centre since 2014. This year it celebrates its tenth edition.

Visitors come to the fair over four days and sample, in tapas format, dishes from some of Barcelona's most iconic restaurants.

The first editions were held at the lower end of the Rambla de Canaletes. This year the event takes place in Plaça Catalunya, across a total area of around 8,100 m2  devoted to Barcelona's food, wine and restaurants.

Figures from the previous (2023) edition

• Visitor numbers: more than 450,000 people 
• Tastings sold: 152.000
• Attendees at workshops and tastings: more than 2,000 people

This year, alongside the food event and under the Catalonia, World Region of Gastronomy banner, Catalan wine companies are being offered the chance to take part as exhibitors in an area where they can promote and sell their wines.

Attendance is forecast at more than 400,000 people.

VENUE AND DATES, TAST A LA RAMBLA 2023

• Venue: Plaça Catalunya, Barcelona
• Event dates: 6 to 9 June 2024

Opening hours to the public:

• Thursday 6 June, 12 noon to 10 p.m.
• Friday 7 June, 12 noon to midnight
• Saturday 8 June, 12 noon to midnight
• Sunday 9 June, 12 noon to 10 p.m.

Dismantling: once Tast a la Rambla has ended and following the fair organisers' instructions.

WHAT PARTICIPATION IN TAST A LA RAMBLA INCLUDES

FAIR REGISTRATION INCLUDES:

1. STAND

Each winery will have:

• Its own 7.5 m2 space (3 x 2.5 m) inside a marquee
• Lighting and a 1.5 kW socket 
• Signage with the offering on the outside of the marquee. Dimensions 40 x 57.5 cm.
• Service counter. Dimensions 180 x 55 x 105 cm.
• 1 cupboard with door. Dimensions 51 x 43 x 80 cm.
• 1 bottle rack. Dimensions 100.4 x 55 x 86.5 cm.
• 1 shelving unit, 86 x 27 x 160 cm.
• 1 wooden stool.
• 1 shared storeroom (3 x 12 m) for use by all participating wineries.

2. CATALAN WINERIES' PRODUCTS IN THE MEETING POINT AREA (VIP ZONE)

The meeting point is a relaxed space suited to tasting a selection of the chosen products and wines.

One wine/cava reference will be included from each participating winery. Wineries must propose up to 3 references for the organisers to choose 1. Wineries will sell the selected product to the fair organisers (24 bottles per winery). 

If any product is left over at the end of the fair, the surplus will be returned to each winery, which will pay the corresponding amount to the organisers.

3. COMMUNICATION

The wine area will be mentioned on the map, in the fair's programme, on the website, at information points, in the press pack and on the fair organisers' and Prodeca's social media.

TASTINGS AT THE STAND AND PRODUCT SALES

Tasting sales are handled through a central token system — Tast a la Rambla's official currency (1 token = €1.00) — which visitors buy at the ticket booths.

Each winery is responsible for running its own space, which must be open throughout the fair's opening hours. Tokens are the currency with which visitors buy wine by the glass at the wineries' stands.

• Retail price per glass of wine: 4 or 5 tokens (€4 or €5)

At the end of the fair the organisers will return 60% of the value of the tokens collected to the winery (40% goes to the TLR24 organisers)

Wineries may optionally also sell whole bottles (sealed and unchilled, for consumption off site) using a card terminal provided by the organisers, with card payment only. An additional charge for terminal hire will be passed on to the winery (to be determined).

• Retail price per bottle: set by the winery

At the end of the fair the organisers will return 75% of the amount  collected to the winery (25% goes to the TLR24 organisers)

Note: wine tastings will be served in TLR glassware provided by the organisers (retail price: €1.50). The TLR24 organisers will count tokens daily for each winery. At the end of the event, once total sales at the stand (excluding VAT) have been determined, each winery may invoice the TLR24 organisers for the corresponding refund.

Note: registered companies will receive further details about the settlement process from the organisers.

CONDITIONS OF PARTICIPATION AND APPLICATION ADMISSION CRITERIA

Prodeca is making an exhibition space available to Catalan wineries under the Catalonia, World Region of Gastronomy 2025 banner, with the aim of helping promote the wine sector commercially.

Criteria for accepting companies:

• Catalan companies producing wine and sparkling wine made in Catalonia may be admitted.
• Wines covered by a non-Catalan designation of origin or made outside Catalonia will not be accepted.
• Companies dealing exclusively in wine trading will not be accepted either, unless they represent a producer: in that case, the name and branding listed as exhibitor will be that of the producer.
• Acceptance will be in order of arrival of registrations, among those meeting the requirements.
• If demand for spaces exceeds those available, a balanced-offering criterion will be applied.

Final admission of companies is the organisers' sole responsibility. If a participation application is refused, Prodeca will refund the amount paid.

COST OF PARTICIPATION AND HOW TO REGISTER

• Cost per company: €1,300 + 21% VAT = €1,573

Companies interested in taking part must complete the registration form and send it to Prodeca together with proof of payment of the participation fee.

Prodeca will issue an invoice for participation in Tast a la Rambla 2024 once the corresponding payment has been made.

APPLICATION AND PAYMENT DEADLINE

• Application deadline: Wednesday 15 May 2024
• Registration fee: €1,300 + 21% VAT = €1,573

A company will be considered admitted once it has submitted the participation application within the stated deadline and paid the registration fee.

If the company withdraws, it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.