Catalan wines tasted in Mexico

As part of the #CatalanFood campaign positioning Catalan products and companies in strategic markets, the first Catalan Food Master Class session was held this week. Throughout the year Prodeca, in collaboration with the Catalan Government Delegation to Mexico, is running six guided tastings of Catalan wines and sparkling wines from the different designations of origin , led by sommelier Sandra Buch Barris at the Espai Catalunya the Government Delegation has in Mexico City.

The first session starred wines from DOQ Priorat and DO Montsant, and attendees — mainly Mexican import,  distribution, hospitality and retail professionals — tasted 11 wines from Mas Doix, Castell d'Or, Cal Grau, Dosterras and Terra de Falanis. 

During the course the 12 Catalan wine designations of origin will be introduced to sector specialists and professionals , with the aim of promoting the tradition, innovation and culture of Catalan wine and giving purchasing managers from hotels, restaurants, supermarkets, large retailers and specialist wine shops the tools they need to boost sales and positioning in Mexico.

The next  Catalan Food Master Class session will be held on 9 April and will focus on sparkling wines from DO Cava. Wineries interested in taking part still have time to register. They must have a presence in the Mexican market and their distributor must be available to discuss their sales strategy with Prodeca's agri-food trade promotion officer in Mexico before the tasting.