CATALAN FOOD MASTERCLASS MEXICO - WINE

Prodeca - the Department of Climate Action, Food and Rural Agenda - in collaboration with the Government of Catalonia's Delegation in Mexico and Central America, are organising a series of master classes on Catalan wines and sparkling wines in Mexico City, led by Certified Sommelier and official member of the Cava Academy, Sandra Buch Barris.

WHAT IS THE MASTER CLASS?

The The master class on Catalan wines and sparkling wines is a training tool for Mexican importing, distribution, hospitality and retail professionals, aimed at giving a deep understanding of the different types of wine, wine regions and winemaking techniques from Catalonia already being sold in Mexico.

This activity will be held under the "Catalonia, where wine is culture" brand, which will give attendees knowledge of Catalonia's wine sector, its culture and tradition, its 12 designations of origin, and specialist training on how to promote sales in restaurants, hotels and supermarkets aimed at the end consumer.

DESCRIPTION OF THE ACTIVITY

There will be a total of 6 master classes of 20 people each during 2024, held at Espai Catalunya in the Government of Catalonia's Delegation in Mexico and Central America.

Duration: 2 hours per master class

Planned schedule of sessions:

• 13 February: tasting of DO Priorat and DO Montsant
• 9 April: DO Cava
• 11 June: tasting of DO Conca de Barberà and DO Costers del Segre
• 6 August: tasting of DO Empordà and DO Penedès
• 8 October: tasting of DO Alella-DO Catalunya
• 26 November: DO Tarragona, Terra Alta and DO Pla de Bages

A maximum of 4 wineries per DO will be accepted, in order of registration.

CONDITIONS OF PARTICIPATION

Wineries meeting the following requirements may take part in this master class on Catalan wines:

• Having a presence in Mexico
• The distributor must be available to discuss its sales strategy with Prodeca's agri-food trade promotion officer in Mexico before the tasting.
• Each winery, through its importer, must send 3 bottles per label to the Government of Catalonia's Delegation in Mexico
• Each winery may take part with a maximum of 3 labels

Prodeca reserves the right to select companies according to criteria of product fit and suitability, with the aim of having the various native Catalan varieties and all the designations of origin represented.

• Once accepted, companies must send the bottles no later than 7 February to the Government of Catalonia's Delegation in Mexico City.

COST OF PARTICIPATION

• Prodeca and the Government of Catalonia's Delegation in Mexico and Central America will cover the costs of organising this event.

The winery only needs to supply, through its importer, the product for the master class (3 bottles per label, maximum 3 labels per winery)

REGISTRATION DEADLINE

• 23 January 2024 - registration application (link at the foot of this call)
• 1 February 2024 form (it will be sent to you once registered)

A company will be considered admitted once Prodeca has notified it of its participation, having first submitted the duly completed participation application as well as the form you will receive once registered, with information about your distributor and market presence.

Prodeca reserves the right to select companies according to criteria of product fit and suitability for the market and the representation of all the Catalan designations of origin.