CATALAN FOOD MASTERCLASS MEXICO - VERMOUTHS

Prodeca - the Department of Climate Action, Food and Rural Agenda - in collaboration with the Government of Catalonia's Delegation in Mexico and Central America, are organising a master class on Catalan vermouths in Mexico City, led by Certified Sommelier and official member of the Cava Academy, Sandra Buch Barris.

WHAT IS THE MASTER CLASS?

The master class on Catalan vermouths is a training tool for Mexican importing, distribution, hospitality and retail professionals, aimed at raising awareness of the Catalan vermouth tradition and the Catalan products associated with it

This event will be held under the "Catalonia, where food is culture" brand

• Duration: 2 hours per class
• Date: 7 May 2024
• Venue: Tanin Art Bar, Calle de Versalles 113, Colonia Juárez, Mexico City.
• Attendees: 20 people

CONDITIONS OF PARTICIPATION

Catalan companies present in Mexico that meet the following requirements may take part in this vermouth master class:

• Catalan vermouth companies with a presence in Mexico
• Catalan food companies associated with vermouth (olives, snacks, canned fish) with a presence in Mexico

To take part, you need:

• The importer to be available to discuss its sales strategy with Prodeca's agri-food trade promotion officer in Mexico before the tasting.
• Each vermouth company must send the Government of Catalonia's Delegation  in Mexico, before 30 April,  2 bottles per label, with a maximum of 4 labels per company.
• Each food company must send its product to the Government of Catalonia's Delegation in Mexico before 30 April, for the tasting for 20 people, and may take part with a maximum of 3 references. 

Prodeca reserves the right to select companies according to criteria of product fit and suitability, with the aim of representing the different types of vermouth and the associated food (seafood preserves, snacks, olives). 

The Catalan company does not need to attend in person.

COST OF PARTICIPATION

• Prodeca and the Government of Catalonia's Delegation in Mexico and Central America will cover the costs of organising this event.

The company only needs to supply, through its importer, the product for this event

REGISTRATION DEADLINE

• The registration deadline is 2 April 2024 

Before 15 April you must send Prodeca the form you will receive once your company's registration reaches Prodeca. 

A company will be considered admitted when Prodeca confirms its participation on the basis of the completed form with the distributor's details and the product's presence in the market.