Prodeca shapes its participation in the 2024 international fairs

The international agri-food fair calendar never rests. Although the second-half 2023 fairs are still to come (Fruit Attraction, Anuga, Gastronomic Forum and ProWine China), Prodeca is already working on registrations for the main 2024 fairs. 

At the end of January the world's largest event for sweets and snacks returns: ISM, which each year brings together in Cologne all the sector's players (retail and wholesale buyers, importers, supermarket managers, catering, hospitality, foodservice suppliers, pastry shops, cash & carry operators, chains, online platforms and vending operators) to present the sector's main new launches. Catalan companies interested in joining the Catalonia stand have until 31 July to register with Prodeca. 

In early February Berlin hosts another edition of Fruit Logistica, the international trade fair devoted to the fruit and vegetable sector and the most important in Europe. Prodeca will again take part, accompanying Catalan fruit companies under the brand "Catalonia, where fruit is culture". You have until 25 July to register. 

The organic food sector grows year after year, as shown by the growing importance of each new edition of the Biofach fair. With more than 36,000 visitors in 2023 from 135 countries, Biofach is not only a showcase for organic products but also an interesting forum for alternatives to the current agri-industrial model. Catalan companies wanting to take part can attend with Prodeca, with their own stand or in the Espai Catalunya, and can register until 31 July.

Catalan companies interested in exporting to the Middle East, Asia and East Africa have an unmissable date at Gulfood, the world's largest annual exhibition of food and non-alcoholic drinks companies. The organisers have restricted participation by the confectionery and chocolate categories (the alternative for those companies will be the Saudi Food Show), but the fair remains a great showcase for Catalan products, as Dubai is the gateway to the Middle East. Those interested in taking part have until 29 September to register with Prodeca. 

Another classic in the agri-food fair calendar is Prowein, which from 10 to 12 March turns Düsseldorf into the world's leading trade platform for wines and spirits. Catalan wineries interested in taking part under the brand "Catalonia, where wine is culture" still have time to register. In connection with Prowine, wine sector companies will shortly receive the call to take part in Prowine Singapore, after missing 2022 because of a date clash, and to attend for the first time Prowine Tokyo, both in April.

From 23 to 25 April Barcelona will again be the capital of the sea, hosting Seafood, the world's leading annual trade event for the fish and seafood sector. Catalan companies can take part under the umbrella of the brand "Catalonia, where fish is culture". You can register until 20 October. 

Alimentaria: the food sector meets in Barcelona

Alimentaria returns in 2024, Spain's most important international food fair, held every two years. Catalonia will again be host and will take part both with a stand for companies (registration is open for the Lands of Spain i Interlact hall) and in the Catalonia HUB, an exhibition, live cooking and networking space showcasing the country's agri-food and culinary potential.