PRODECA organises business visits by distributors, buyers and importers from the United States and Latin America

Around Alimentaria and Barcelona Wine Week, held in Barcelona in the first week of April, PRODECA has taken the opportunity to organise several business visits to Catalonia by buyers, importers and distributors from strategic markets such as the United States and Latin America. 

Inbound mission of wine sector professionals from the United States

The first of the business visits is an inbound mission of US wine sector professionals as part of the European project promoting Catalan wines and cavas with a Designation of Origin, 'Taste the Difference', managed by PRODECA together with Unione Italiana Vini (UIV). From 4 to 7 April, 22 professionals (importers, distributors and specialist press) will visit the 10 designations and wineries taking part in the initiative, with the aim of showing the territory's identity and diversity, strengthening ties with the US wine sector and increasing the commercial share of Catalan wines and cavas in this strategic market.

The inbound mission's programme includes a visit to Barcelona Wine Week, where a masterclass led by El Celler de Can Roca's sommelier, Audrey Doré, is scheduled for Monday 4 April. That same Monday they will visit the DO Alella space to learn more about its wines, followed by a DO Cava food pairing and a tasting and pairing dinner in DO Penedès. On Tuesday the group will split in two and follow different itineraries to cover all the areas and wineries taking part in the project: Conca de Barberà, Costers del Segre, Empordà, Montsant, Pla de Bages, Priorat and Terra Alta.

Buyer programme from Mexico, Colombia, Peru and Chile

The first visit PRODECA has organised is a buyer programme from Latin America. During this week purchasing managers from a dozen supermarket, restaurant and distribution chains in Mexico, Colombia, Peru and Chile will visit Alimentaria and Barcelona Wine Week, where a programme of B2B meetings with Catalan companies has been arranged according to their interests and areas of specialisation.