The Government presents the main lines of the Action Plan to promote Catalan cuisine

The President of the Government of Catalonia, Salvador Illa, and the Minister of Agriculture, Livestock, Fisheries and Food, Òscar Ordeig, have presented the main lines of the Action Plan to promote Catalan cuisine, a strategy aimed at preserving, promoting and projecting this gastronomic heritage.

The plan strengthens the role of Catalan cuisine as a backbone of the agri-food system, highlighting the entire chain that makes it possible: farmers, livestock keepers, fishers, the agri-food industry, distributors and the restaurant sector.

During the event, President Illa argued that Catalan cuisine is “a treasure that belongs to all of us”, while Minister Ordeig stressed the need to continue supporting the producers and restaurateurs who have preserved its legacy.

Continuing the legacy of Catalonia World Region of Gastronomy

The Action Plan continues the momentum generated by Catalonia World Region of Gastronomy 2025, an initiative that mobilised more than 455 activities and nearly 1,900 sign-ups from public bodies, companies, producers, restaurateurs and organisations.

This work will continue with initiatives such as Gastrosàvies and the digital channels promoting Catalan gastronomy, consolidating gastronomy as a tool for promoting the region and its agri-food products.

The Marca Cuina Catalana, a recognition tool

One of the measures included in the plan is the Marca Cuina Catalana, which will distinguish establishments committed to Catalan cuisine, local products and traditional recipes.

Launching this tool has been possible thanks to Pepa Aymamí transferring the trademark to the Government of Catalonia, which will make the label available to the gastronomic sector as a whole.

Beyond its identifying role, the initiative is part of a broader strategy to strengthen the connection between gastronomy, land and agri-food production, helping to increase recognition of Catalan products.

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The 4th Catalan Cuisine Congress, in 2027

The event also served to announce the start of work on the 4th Catalan Cuisine Congress, scheduled for summer 2027 in Tarragona. The congress will bring together representatives from the entire food chain — producers, industry, distributors, restaurateurs, chefs, researchers and communicators — with the aim of defining future lines of action to promote Catalan cuisine and guide the Action Plan that the Government will roll out between 2027 and 2028.

The structure of the congress will combine governance forums, industry consensus and open participation, with the aim that the gastronomic ecosystem as a whole helps shape the future of Catalan cuisine.

The initiative reinforces the Government's aim of linking the promotion of Catalan cuisine with adding value to agri-food products and the land.

In this context, promoting gastronomy is consolidating itself as a strategic tool to increase recognition of Catalan food, strengthen the link between land and production and create new opportunities for the agri-food sector as a whole.