Cava and Catalan DO wines presented to the Chinese market

Cava and Catalan DO wines continue their promotion in China through the European project Taste the difference: Quality wines from the heart of Europe (TTD.EU). In the week of 13 December, two outreach events were held for the Catalan wines taking part, with several sessions of masterclasses and tastings.

Sam Chen and Yonex Zhang present Catalan wines in Shenzhen

On 15 December, after the event had been postponed twice because of the pandemic situation in China, it was possible to hold the masterclasses led by the prestigious wine educator Sam Chen in Shenzhen. Originally scheduled as part of the Wine2Asia, fair, two were held masterclasses featuring a representative wine or cava from each of the 10 Catalan designations taking part in the project: Alella, Cava, Conca de Barberà, Costers del Segre, Empordà, Montsant, Penedès, Pla de Bages, Priorat and Terra Alta.

These sessions were complemented by four tastings in which sommelier Yonex Zhang presented the wines and cavas of the wineries taking part in the project. 

#EstàPassant
🍷Today, the DOs taking part in the https://t.co/EGYX0TXfnd project presented a representative wine or cava in Shenzhen🇨🇳 at two masterclasses led by the prestigious wine educator Sam Chen.#TasteTheDifference pic.twitter.com/xWyKawdWPm

— Prodeca (@prodeCAT) December 15, 2021

Strong turnout at the Tasting Day in Shanghai

The last activity of the Taste the difference project in China in 2021 took place on Saturday 18 December at the Shanghailander Wine Cafe, a Tasting Day together with very warmly received by Chinese professionals. The event included a masterclasses led by sommelier Yang Lu, who presented the 10 designations and a representative wine from each.

Strong turnout at the last #TastingDay of 2021 in China🇨🇳, held last Saturday at the Shanghailander Wine Cafe as part of the #TasteTheDifference project promoting cava and Catalan DO wines#CatalanWines pic.twitter.com/20GcFbF8i8

— Prodeca (@prodeCAT) December 20, 2021