Catalonia HUB to showcase Catalonia's agri-food potential at Alimentaria

The Department of Climate Action, Food and Rural Agenda, through PRODECA, the promoter of Catalan food, and the Directorate General for Agri-food Businesses, Quality and Gastronomy, is organising at Alimentaria 2022 the Catalonia HUB, an exhibition, live cooking and networking space of more than 300 m² that will tell the story of the country's agri-food and culinary potential.

The Catalonia HUB is the Government of Catalonia's institutional stand and is organised under the brand "Catalonia, where food is culture", making its debut at Alimentaria, the most important international food fair in the Mediterranean arc, hosted by Catalonia. 

Telling the story of food as culture

Over Alimentaria's four days, the Catalonia HUB will showcase the richness and diversity of Catalonia's agri-food and gastronomy sector through an immersive, interactive audiovisual experience for visitors, highlighting producers, guilds and food product labels and the future of food in Catalonia. The stand has a programme of more than 40 activities across two areas, Espai Catalunya and Espai Producte, both centred on food as culture but from different angles.  

In theEspai Catalunya, Catalan chefs will share a table and a conversation with professionals from various cultural fields, discussing the challenges of sustainable food, culinary innovation and the added value of the country's different agri-food sectors. A multidisciplinary space that will also feature live cooking, with showcooking as a journey through the different landscapes and territories of Catalan culinary culture.

The Espai Producte will be an area where organisations and companies can present their initiatives and products. It will host around twenty trade presentations, meetings and tastings in a smaller format with capacity limited to about 15 people.

You can download the Catalonia HUB programme and activity schedule at the following link.