Catalan agri-food companies promote themselves internationally with Prodeca

Catalan agri-food companies are getting ready to promote themselves internationally at the sector's main fairs and events taking place in early April under the agri-food brand "Catalonia, where food is culture". PRODECA is organising the joint participation of 80 Catalan agri-food companies at Alimentaria and the 29th Fruit Logistica, and will support the participation of 210 Catalan wineries at Barcelona Wine Week. 

Catalonia HUB at Alimentaria: presenting food as culture

The first date in the calendar is Alimentaria 2022, with Catalonia as host. PRODECA will again be there to showcase Catalan cooking and produce, the dynamism of its business community and the strength of the agri-food sector, the country's leading industry , through the Catalonia HUB, an exhibition, live cooking and networking space of more than 300 m².

To tell the story of culinary and agri-food Catalonia, its values, its cooking and its products, the Catalonia HUB will have a programme of live cooking sessions and talks in two different spaces, with food as culture at the centre of both.

Alimentaria, an international showcase for Catalan companies

PRODECA is also organising the joint participation of Catalan companies at Alimentaria 2022 on a single stand under the brand 'Catalonia, where food is culture', across three of the fair's halls in this edition. 

The hall with the most companies under PRODECA's umbrella is Lands of Spain, which will feature 55 Catalan companies. The hall will showcase the latest food trends and covers the sweets, snacks, oils, Mediterranean diet foods and delicatessen and organic product subsectors.

PRODECA will also be present in the Interlact hall, devoted to the dairy sector, and Intercarn, the benchmark event for the meat sector, with 8 and 3 Catalan companies respectively. 

Catalonia well represented at Barcelona Wine Week

The scale of the Catalan wine sector will be well in evidence at Barcelona Wine Week, the international fair for southern European wines, held in Barcelona from 4 to 6 April 2021 at Fira Barcelona's Montjuïc venue. Prodeca will support the participation of 210 wineries from different Catalan designations of origin through 'Catalonia, where wine is culture'.

Trends in sustainability, wine tourism and innovation will be central to the talks and activities organised at Barcelona Wine Week, with prominent appearances by highly regarded professionals on topics mainly linked to native varieties and the authenticity of the wines made in Catalonia.

Around fifteen Catalan fruit companies promote themselves at the 29th Fruit Logistica

The first week of April also brings one of Europe's most important fruit sector events, Fruit Logistica 2022, held in Berlin from 5 to 7 April. An annual event, Fruit Logistica is the meeting point for the fruit and vegetable industry and brings the entire supply chain together in a single event, giving a global view of the market, new trends and products and making it the ideal place to build trade relations. 

PRODECA returns to the fair after last year's edition was postponed, accompanying around fifteen Catalan companies from the sector under the brand 'Catalonia, where fruit is culture'. The event will include an official visit on Wednesday 6 April by Carmel Mòdol, Secretary for Food at the Department of Climate Action, Food and Rural Agenda, Ramon Sentmartí, managing director of PRODECA, and Marie Kapretz, the Catalan Government Delegate to Germany.