CATALAN FOOD MASTERCLASS CHINA

Prodeca - DACC is organising the Catalan Food Workshop at the Shangri-La hotel in Shanghai as part of its marketing activities in the Asian market, with the aim of positioning Catalonia and the Catalan agri-food products present in the Chinese market.

DESCRIPTION OF THE EVENT

The Catalan Food Masterclass aims to raise awareness of these products and strengthen their image and selling points among HORECA professionals in Shanghai and its surrounding area. It has a twofold purpose:

• To improve the positioning and perception of Catalan food and wine among sector professionals.
• To increase sales for the importers/distributors of Catalan products present at the event.

The format of this event, lasting around 4-5 hours, will be: 

• A wine masterclass of approximately 90 minutes given by China's only Master Sommelier, Mr Yang Lu, founder of the wine training and consultancy firm Grapea & Co. The masterclass will feature 8 wines supplied by the importers, so as to represent as many Catalan designations of origin and as many importers as possible, offering a high-end range. The event will be livestreamed, with coverage in the media and on social networks.

The invited audience will mainly consist of sommeliers, chefs, HORECA buying managers and local/regional Chinese distributors.

Around 50 people are expected to attend in person and between 1,000 and 2,000 via livestream.

WHO IT IS AIMED AT

All companies with representation and products (food or wine) present in the Chinese market may take part in this activity aimed at trade audiences.

• To do so, please complete the registration form, giving your importer's or importers' details as well as details of the references they represent in China, before Wednesday 29 February.

Once registration closes, Prodeca will contact the importers named by the Catalan companies in order to organise the event.

COST OF PARTICIPATION

• Prodeca covers the costs of organising this promotional activity and there is no cost for the participating companies.  

Once a company is selected to take part, the Chinese importers/distributors will supply the chosen products, so it is essential that the products are already in China.