CATALAN FOOD WORKSHOP - CHINA

Prodeca organizes the Catalan Food Workshop at the Shangri-la hotel in Shanghai as part of marketing activities in the Asian market, with the aim of positioning Catalonia and the Catalan agri-food products present in the Chinese market.

Prodeca is a state-owned company under the Catalan Regional Ministry of Climate Action, Food and Rural Agenda of the Regional Government of Catalonia. Prodeca provides support services in internationalisation and foreign trade to the agri-food sector in Catalonia.

DESCRIPTION OF THE EVENT

The Catalan Food Workshop aims to disseminate and enhance the image and sales arguments of these products among professionals in the Horeca sector in the city of Shanghai and the surrounding area of influence. The purpose is twofold:

• Increase and improve the positioning and perception of Catalan food and wine among professionals in the sector.
• Increase the sales of importers/distributors of Catalan products present at the event

The format of this event, which lasts about 4-5 hours, will be:

• Wine Masterclass of approximately 90 minutes duration taught by the only Chinese Master Sommelier, Mr. Yang Lu, founder of the oenological training and consultancy company Grapea & Co. The masterclass will have 8 wines provided by the importers, so that the largest possible number of Catalan D.O.s and the largest possible number of importers are represented, offering a high-level range.
• Show cooking of Catalan products by Catalan chef Daniel Vaquero, Executive Chef of Brown Stone. Dishes and tapas will be prepared with Catalan products already present in China with the aim of positioning Catalan cuisine and gastronomy.
• Catalan Food Showroom, degustation/tasting and interviews in the importers' area, each invited importer will have his own table, where he will display the Catalan products he imports, with the aim of presenting them to all distributors and buyers present at the event.

The invited public will mainly be sommeliers, chefs, purchasing managers of the Horeca channel and retail and online retail chains, as well as local/regional Chinese distributors.

Additionally, participating importers will be allowed to invite their own contacts.

The whole event will have repercussions in the middle and social network.

The expected number of participants will be approximately 150 people.

TO WHOM IT IS ADDRESSED

All those Catalan companies that have representation and products (food or wines) present in the Chinese market can participate in this action aimed at the professional public.

• To do so, we would appreciate it if you fill in the registration form, indicating the details of your importer or importers as well as the details of the references represented in China before next Wednesday, January 31st.

Once the registrations are closed, Prodeca will contact the importers related by the Catalan companies with the aim of organizing the event.

COST OF PARTICIPATION

• Prodeca is responsible for the costs of organizing this promotional activity and there are no costs for the participating companies.

Once the company is selected to participate, the chosen products will be supplied by Chinese importers/distributors, so it is imperative that the products are already in China.

CLOSED REGISTRATION