ÀPATS CATALUNYA
Description
A handbook of recommendations for different products and dishes of Catalan cuisine, organised by eating occasion, showcasing Catalan gastronomy and cuisine and encouraging the consumption of local produce.
This project identifies the iconic Catalan agrifood products and the meals held in Catalan institutional or corporate representation settings, both at home and abroad, in order to offer solutions to catering companies and other suppliers when serving a breakfast, aperitif, lunch, afternoon snack or dinner with local food.
This project forms part of the strategy to strengthen the internationalisation of the agrifood products of Catalonia, taking advantage of the opportunities arising from the good image, influence and presence of Catalan gastronomy in the world.
Objectives
- Create an outlet for the local produce.
- Raise awareness of Catalan cuisine and produce originating in Catalonia.
- Increase the sense of belonging to a gastronomic culture of our own.
- Contribute to the internationalisation of Catalonia through knowledge of its gastronomy and its products.
- Transfer all the knowledge to caterers and all their staff, who will pass it on to the end public.
- Encourage a differentiated offer of services while also encouraging the existence of distinctive catering companies.
- Create a tool to take advantage of a trend-driven opportunity.
- Promote the agri-industrial business fabric of Catalonia.