COMMERCIAL PROMOTIONAL CATALOGUE IN GERMANY - retail

PRODECA - the Department of Climate Action, Food and Rural Agenda - in coordination with the Government of Catalonia's Delegation in Germany, has made contact with retailers to set up a round of presentations of Catalan products.

As German retail requires a series of specific conditions for introducing products, and in order to convey the information effectively and clearly, the aim is to produce a catalogue of Catalan agri-food products exclusively for the RETAIL SECTOR to serve as a trade promotion tool and to summarise the product description in line with the required conditions.

WHO IT IS AIMED AT

Catalan producers and processors of the following food and drink may register if they wish to enter the retail sector, have export capacity and are interested in entering the German market or in expanding the geographical reach of their presence there.

The products the retailers have told us they are interested in are:

FINE FOOD SECTOR

• Preserved vegetables  
• Fish preserves
• Meat preserves
• Spices, sauces and condiments
• Chocolate
• Honey
• Biscuits 
• Snacks
• Olives and olive paste
• Vinegar

WINE AND SPARKLING WINE SECTOR

• Wine: red, white and rosé 
• Other wine-based drinks: vermouths
• Sparkling wines/Cava

CONDITIONS OF PARTICIPATION AND SELECTION CRITERIA

Products included in the promotional catalogue must meet the following requirements: 

• Holding, or being in the process of obtaining, at least one  of the  following certifications: IFS, BRC or SGS 
• For organic products: EU organic certification or German certifications (Demeter, Naturland, Bioland)
• Labelling in German
• Technical data sheet, in German or English
• Public liability insurance 
• Registered, or in the process of registering, with LUCID: the central packaging register (Zentrale Stelle Verpackungsregister)
• Registered, or in the process of registering, with one of the 12 dual systems for separate collection and/or recycling of packaging 

ORGANISATION OF THE ACTIVITY

Catalan companies meeting the above requirements that are interested may:

• Register to take part in the selection of companies appearing in the catalogue using the link at the end of this document
• Catalan companies must send a completed form that Prodeca will provide, with data for the catalogue 
• Selection will not be made in order of registration, but on the basis of fit with German consumer trends and the greatest commercial opportunity.
• For the first product presentation, the selected companies must send samples of each product to Germany. 
• Once the presentation process is complete and some buyers have confirmed their interest, Prodeca will arrange the contact so that virtual meetings can take place. 

NOTE: appearing in the catalogue does not guarantee meetings, as this depends on the buyer's interest. 

COST OF PARTICIPATION

• Prodeca covers the costs of taking part in the catalogue, as well as coordinating and supporting any meetings.

Sending samples is at each company's expense. 

REGISTRATION AND DEADLINES

Once registered, companies meeting the requirements will receive a link to enter all the required product information in German: company and product descriptions. 

• The deadline for sending all the required information is 27 February 2023