TASTING/SHOW-COOKING AREA SUPPORT - EXPO ANTAD MEXICO

PRODECA - the Department of Climate Action, Food and Rural Agenda - in collaboration with the Government of Catalonia's Delegation in Mexico and Central America, invite Catalan companies to take part, through their importer/distributor, in the tasting/show-cooking area at the Expo Antad 2023 trade fair , to be held in the city of Guadalajara, Jalisco, from 7 to 9 March 2023.

The aim is to back Catalan companies by supporting their importer/distributor in organising a tasting of Catalan products in the tasting/show-cooking area. 

EXPO ANTAD

Expo Antad is Mexico's most important international food and drink trade fair. It brings together the full range of agri-food products and equipment for preparing, preserving and presenting food for the hospitality trade. Visitors include buying managers and owners of self-service stores, supermarkets, department stores, etc.

On this LINK you can find detailed information on the areas Expo Antad has set aside for tastings 

WHAT THE SUPPORT INVOLVES

Prodeca will provide support with the following tasks:

• Coordination with the Catalan company's importer/distributor to hold the tasting
• Coordination with Expo Antad to manage the event
• Inviting 30 potential distributors/buyers
• Reception and coordination of the space and attendees

The cost of booking the space, the product and any other related expenses are at the distributor's expense. 

CONDITIONS OF PARTICIPATION

Companies meeting the following requirements may take part in this tasting of Catalan products:

• Having a distributor in Mexico that is an exhibitor at Expo Antad (*mandatory)
• Having Catalan products present in Mexico
• Confirming that the distributor in Mexico is willing to take part in holding the tasting
• Each distributor must supply the product samples for the tasting for 30 attendees
• Space bookings are subject to Expo Antad's availability of dates and times

Prodeca reserves the right to select companies according to criteria of fit and suitability

REGISTRATION PROCEDURE

Interested companies must:

• Confirm that their distributor is an exhibitor at Expo Antad
• Confirm that the distributor has product in Mexico
• Confirm that the distributor is interested in holding the tasting and covering the related expenses
• Once you have confirmed these 3 points with your distributor:
• Register with Prodeca using the link below
• Complete the form with detailed information on the distributor and the list of Catalan products for the tasting
• Prodeca's representative in Mexico will contact your distributor to set the date and time of the tasting and will handle the necessary paperwork with Expo Antad
• The distributor must pay the tasting costs directly to Expo Antad
• Prodeca's representative will support the distributor in sending out the invitations beforehand, as well as with the event's organisation and logistics

COST OF PARTICIPATION

Prodeca covers the cost of the person providing support, before and during the fair, for inviting potential buyers and for the event's coordination, organisation and logistics.

• The participation cost for renting the tasting area is MXN 38,000 (approximately €1,858). Payment must be made by the exhibitor directly to Expo Antad.

REGISTRATION DEADLINE

• Companies interested in taking part in this activity must register before 10 February.

*The tasting areas are subject to availability from Expo Antad