LONDON WINE FAIR 2023

PRODECA - Ministry of Climate Action, Food and Rural Agenda is organising the group participation of companies at the London Wine 2023, to be held in London from 15 to 17 May.

FAIR AND MARKET DATA

The LONDON WINE FAIR is the annual wine sector fair held since 1981 (41st edition in 2023), currently taking place at the central OLYMPIA exhibition centre in London.

This event is aimed at wine and spirits professionals in 2 formats, in person and digital, on different dates.

Prodeca will take part in the in-person fair under the brand "Catalonia, where wine is culture".

Visitor profile

At the in-person fair some 9,000 trade visitors are expected (8,822 in 2022, 84% from the United Kingdom), bringing together beverage importers and exporters, distributors, wholesalers, supermarkets, bars, pubs, restaurants, hotels, specialist shops, independent merchants and press.

By visitor type, in the 2022 edition attendees were MD/CEO/owner (66%), Manager (40%), freelance/consultant (17%), Marketing/Brand Manager (11%), sommelier (10%) and trainers (4%).

Market data

The United Kingdom is one of Europe's smallest wine producers, but it is one of the world's most important wine importers both in volume and value terms.

It is one of the sector's global benchmarks, the second largest importer by value, behind only the United States, with more than 3,420 million euros and over 14 million hectolitres a year.

The UK also increased its wine imports by 7.9% in volume and 29% in value in the first half of 2022, to 628 million litres and 1,889 million pounds (2,200 million euros), according to data from the Spanish Wine Market Observatory (OEMV).

As for consumption, the pandemic affected consumption patterns and wine saw a significant shift in supply channels during lockdowns. Wine has always had a very strong out-of-home presence, but consumers moved from drinking in licensed premises to drinking at home and, although out-of-home consumption has returned to pre-pandemic levels, at-home consumption, while down, has remained at higher levels.

SELECTION CRITERIA AND DESCRIPTION OF THE STANDS

Prodeca provides Catalan companies with a shared exhibition space under the "Catalonia, where wine is culture" brand brand, with the aim of supporting the commercial promotion of this sector.

Criteria for accepting companies

Eligible for admission are Catalan producers of wine, sparkling wine, other wine products and spirits made in Catalonia.

Wines covered by a non-Catalan designation of origin and products made outside Catalonia, including spirits, will not be accepted.

Companies dealing exclusively in wine trading will not be accepted either, unless they represent a producer: in that case, the name and branding listed as exhibitor will be that of the producer.

Acceptance will be in order of arrival of registrations, among those meeting the requirements.

Description of the stands

Participation is envisaged in a shared common area, with no dividing walls and shared storage, where each company will have a space of approximately 5 m2 with a counter, display cabinet and large fridge (shared, located in the storage area), a high table and 2 stools, plus company graphics.

Companies wishing to book a double space must state this on their application. In that case the graphics and furniture will be adapted and, at the company's request, its stand may be marked off with a side divider.

Prodeca will deliver the stands with basic, harmonised decoration.

If an exhibitor needs furniture or services not covered by the terms of the call, they must notify Prodeca for approval and must bear the cost.

Other information:

All companies will be included in the fair catalogue.

A draw will be held to allocate exhibitor locations.

The Prodeca staff assigned to organising the stand will support exhibitors before and during the fair.

COST AND CONDITIONS OF PARTICIPATION

• Space per company: €2,500 + 21% VAT = €3,025

Companies interested in taking part must complete the registration form and send it to Prodeca together with payment or proof of payment of the registration fee.

Company registrations will be accepted until the space contracted for this fair is fully allocated.

A minimum number of registered companies is required for the activity to go ahead. Should it not be reached by the stated deadline, the activity would be cancelled and the amounts paid refunded.

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 16 January 2023
• Registration fee: €1,100 + 21% VAT = €1,331

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee. The remaining amount must be paid before 7 April 2023.

If the company withdraws, it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

Prodeca reserves the right to select companies according to the criteria set out in the previous sections.

TRANSPORT OF SAMPLES

Prodeca will not arrange the transport service.

Transport is at the exhibiting company's expense; the company is responsible for arranging and coordinating it and for receiving the samples at its stand on build-up day (the day before the opening).
If needed, it can provide the contact details of freight forwarders able to carry out the transport service.

Prodeca will send specific instructions stating the date and time for delivery to the stand, according to build-up requirements.