PROWINE SHANGHAI 2022

PRODECA - Ministry of Climate Action, Food and Rural Agenda is organising the group participation of companies at the PROWINE SHANGHAI 2022, to be held in Shanghai (China) from 8 to 10 November.

TRADE FAIR DETAILS

This is the tenth edition of ProWine Shanghai (formerly Prowine China), a trade-only fair held in Shanghai as part of FHC, Food & Hotel China, China's leading food and hospitality fair.

Organised by Messe Düsseldorf China and UBM, it is one of the most important business-contact platforms for the wine sector in Asia.

Figures from the 2021 edition

• 15,058 visitors (48.20% Shanghai, 51.80% from the rest of China)
• 460 exhibitors taking part, producers and distributors

Visitor profile

This event is aimed exclusively at wine and spirits professionals.

Visitor types include importers and distributors (30%), shops and supermarkets (25%), wholesalers (17%), restaurants, hotels and bars (10%), consultants and wine sector services (8%), producers (5%) and catering (5%).

Most come from mainland China: Shanghai, Sichuan, Hainan, Guangdong, Shandong, Beijing, Liaoning, as well as from Mongolia and Macau. In the 2021 edition, when mobility was restricted, visitors came from the provinces of Hainan, Guangdong, Fujian, Hubei and Tianjin.

MARKET DATA

The Chinese market is the world's 6th largest wine consumer by volume (1,122 million litres in 2021) and the 2nd largest market by value (€26,847m) after the USA.

The average unit purchase price rose 4% in value terms, although total sales value and volume fell between 2020 and 2021.

The 67% of wine consumed in China is imported, with the market's main suppliers by value being Australia, France, Chile, Italy and Spain.

For Chinese consumers, drinking wine is associated with a better standard of living, especially among the emerging middle classes. According to Chinese customs, the number of grape wine importers in China has fallen because of competition between them. Almost a third of importers have in fact disappeared, amounting to a self-correction of supply.

The Covid closure of the trade channel, including restaurants and bars, during the first quarter of 2020 hit wine sales hard, especially in physical retail, where red wine plays an important role in social and festive gatherings. Online channel sales were less affected than in-person channels because of stay-at-home orders, helped too by consumers' habit of stocking up on red wine before the Spring Festival.

In 2021 red wine accounted for 73.65% of sales by volume and 70.99% by value, followed by white (22.68% by volume and 23.65% by value), rosé (2.59% by volume and 3.14% by value) and sparkling (1.10% by volume and 2.22% by value).

Sparkling wine is the most dynamic wine product and, although it still accounts for a very small share of overall wine sales, its volume and value growth rates continue and will continue to outstrip all other wine categories. Indeed, the number of sparkling wine brands keeps growing; it is a wine consumed mainly in high-end bars and restaurants and at parties, and bought above all by younger generations.

Forecasts for the next 5 years, according to Euromonitor International Ltd data, indicate that sparkling wine will see a strong upturn, with estimated growth of almost 39% in value and 22% in volume on 2020. For other wines, a 13% fall in volume is forecast with value broadly maintained; an estimate consistent with consumers placing increasing value on wine, as the sustained growth in average price indicates.
 

ADMISSION CRITERIA AND ORGANISATION OF THE STANDS

Prodeca provides Catalan companies with an exhibition space under the Catalonia, where wine is culture with the aim of supporting the commercial promotion of this sector.

Admission criteria

Companies meeting the following may be admitted:

1. Catalan producers of wine, sparkling wine or other Catalan wine products
2. Catalan producers of spirits and other alcoholic beverages

Wine products covered by a non-Catalan designation of origin will not be accepted. Companies dealing exclusively in wine trading will not be accepted either, unless they represent a producer; in that case, the name listed as exhibitor will be that of the producer.

Forms of participation and stand adaptation

Individual stand

Participation is envisaged with an individual 9 m2 stand, with storage, table, 4 chairs, counter, fridge and product display space (display cabinet or shelving, depending on final design).

Open group stand

Participation is envisaged in a shared area with no dividing walls and shared storage, where each company will have a space with a counter, product display space and a fridge (a large shared one or a small individual one, depending on what is possible), a high table and 2 stools.

Stand adaptations and graphics

Prodeca will deliver the stands with basic decoration, harmonised across all stand types.

If an exhibitor needs furniture or services not covered by the terms of the call, they must notify Prodeca for approval and bear the cost.

Under the individual stand option, exhibiting companies may, if they see fit, adapt their stand with other promotional material (vinyls, pull-up banners) — items that can be attached but not nailed — provided they notify Prodeca in advance and bear the installation work and/or costs.

If the exhibiting company chooses to adapt its stand, this may in no case affect the basic identifying graphic elements (the company's graphics, the Catalonia image).

Under the group stand option, the exhibiting company may not make any adaptations.

Other information

All companies will be included in the fair catalogue.

A draw will be held to allocate the exhibitors' locations, according to the option requested.

The Prodeca staff assigned to organising the stand will support exhibitors before and during the fair.

COST OF PARTICIPATION AND HOW TO REGISTER

Cost of participation

1. Individual 9 m2 space: €3,450 + 21% VAT = €4,174.50
2. Shared open space (approx. 5 m2): €2,100 + 21% VAT = €2,541

Companies interested in taking part must complete the registration form and send it to Prodeca together with payment or proof of payment of the registration fee.

Company registrations will be accepted until the space contracted for this fair is fully allocated. Prodeca's general acceptance criterion applies: order of arrival of registrations.

A draw will be held to allocate the exhibitors' locations within the stand.

Companies wishing to opt for a corner may do so for a cost of €200 + VAT.

A minimum number of registered companies is required for the activity to go ahead. Should this number not be reached by the stated deadline, the amounts paid would be refunded.

IMPORTANT: as it is not known whether entry restrictions to China will still be in force, companies must allow for the possibility of a local representative staffing the stand.

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 28 July 2022
• Registration fee: €1,200 + 21% VAT = €1,452

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee. The remaining amount must be paid before 7 October 2022.

If the company withdraws, it will forfeit 100% of the amount paid. Prodeca reserves the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

Prodeca reserves the right to select companies according to the criteria set out in the Conditions of Participation section of this call.

TRANSPORT OF SAMPLES

Prodeca will appoint a company for the transport of samples. Exhibitors may nevertheless engage another transport company.

If the exhibiting company chooses to engage another transport service, Prodeca will accept no responsibility and will not coordinate the arrival of the samples at the fair venue, which is in all cases the responsibility of the contracting company.

All costs arising from the transport service (transport cost, insurance, duties, import costs and/or any others) are at the exhibiting company's expense.

Prodeca will cover €300 per company for an individual stand and €170 for a shared stand, towards the outbound shipment of samples for exclusive display use. This contribution will be deducted from the total invoice issued to the company by the appointed carrier.

Shipment will be by sea and companies with an individual stand may send one pallet of up to 1 m3. Companies in shared spaces will have their samples consolidated and may send the equivalent of half a pallet.

Prodeca will send specific instructions.

Should a company need an additional transport service, such as collection of goods from its warehouse or return transport, it must arrange this directly with the carrier before the fair and at its own expense.

VERY IMPORTANT INFORMATION on importing all types of food products (including wine) into China — mandatory, even for a trade fair.

Since 1 January 2022, foreign companies exporting food products, wine and alcohol to China must apply for registration with the General Administration of Customs; without this, the cargo cannot be cleared.