MEXICO PROMOTIONAL CATALOGUE

In the current international context, Prodeca, in coordination with the Government of Catalonia's Delegation in Mexico, has begun making contact with international retail chains in this market to set up a circuit of product offerings and the possibility of virtual meetings with Catalan agri-food companies. 

To help the information reach as many Mexican retailers and potential buyers as possible, the proposal is to produce a catalogue of Catalan agri-food products to serve as a commercial promotion tool in the destination market.

WHO IT IS AIMED AT

Participation is open to Catalan producers and processors of the following foods and drinks with export experience that meet the following requirements:

General aspects that will be considered:

• Companies with export experience
• Companies already selling in Latin American markets
• Companies that already hold the certifications and registrations needed to export to Mexico 
• Innovative product and packaging
• Production capacity to supply potential demand from this market
• International certifications and quality labels
• Awards and recognition
• A long shelf life

Specific aspects that will be considered:

• MEAT SECTOR

Cured meats: Only companies approved to export to Mexico. 100 g format, sliced and tinned. Long shelf life

• FINE FOOD SECTOR

Oils and vinegars: Glass, tin or PET format. Innovative label. Added-value products valued: organic and flavoured. Compliance with Mexican standard NOM 051-SCFI/SSA1-2010. Long shelf life

Drinks (water, juices, beer): Beers: craft brewed, infused, innovative cans and labels. Sparkling water, variety of flavours

Stocks: Tetra Pak, innovative label, organic, long shelf life, Mexican standard NOM 051-SCFI/SSA1-2010

Biscuits: Format: foil packaging, box, tin, gift presentation, innovative label. Added-value products valued: with fruit, gluten-free, dietetic, energy. Long shelf life. Compliance with Mexican standard NOM 051-SCFI/SSA1-2010 valued

Nougat: 200 g format, variety of flavours, gourmet presentation, long shelf life

Cheeses: 250 g formats, vacuum packed. Cheeses with added ingredients valued: truffle, herbs. Check compliance with Mexican standards NOM-223-SCFI/SAGARPA-2018 and NOM 051-SCFI/SSA1-2010

Rice: 500 g format, traditional paella brands. Compliance with Mexican standard NOM 051-SCFI/SSA1-2010 valued

Snacks and nuts: Formats: 110 g, presentation: vacuum packed and foil bags. Added-value, organic products, traditional brands and innovative presentation valued. Compliance with Mexican standard NOM 051-SCFI/SSA1-2010 valued

Vegetable preserves: Innovative, attractive packaging: coloured tins, glass jars showing the product. Vegetable preserves: asparagus, peppers, olives in various formats and stuffed, palm hearts, chickpeas, beans, gherkins, cabbage, onions, artichokes, lentils and bean stew. These products may be natural, pickled or a vegetable mix.

Fruit preserves: whole peaches, halved or diced, black, red and green cherries, cranberries, cranberry and mint sauce or gravy, fig and peach jams, exotic products. Check compliance with Mexican regulations, specifically NOM51 (link). Long shelf life.

Fish preserves: Innovative, attractive packaging: coloured tins, glass jars showing the product. Products: oysters, mussels, sardines, salmon, tuna belly, sea snails, squid, octopus, assorted shellfish, clams, cod (natural, smoked, pickled, etc.). Fish preserves in various formats such as salmon pâté. Check compliance with Mexican regulations (link). Long shelf life.

WINE AND CAVA SECTOR

Wine, cava and spirits: 

1. Catalan producers of wine, sparkling wine or other Catalan wine products with high-quality positioning, innovative presentation, attractive labelling and international awards and recognition.
2. Catalan producers of spirits and other alcoholic drinks (interest in vermouth and anise)

Companies dealing solely in wine trading will not be accepted unless they represent a producer; in that case the name listed will be the producer's.

ORGANISATION OF THE ACTIVITY

Interested Catalan companies meeting the above requirements may:

1. Register to take part in the selection of companies that will appear in the catalogue. 
2. Catalan companies must send a completed form provided by Prodeca with catalogue details and general details (not for publication in the catalogue)
3. This selection will not be made in order of registration but according to fit with Mexican consumption trends that may generate the most commercial opportunity, since there is a cap on the number of companies per product category in the catalogue
4. Once the buyer's interest is confirmed, the Catalan company must send samples (at its own expense) and the meeting will be scheduled on a digital platform, with Prodeca's agri-food trade promotion officer in Mexico present.

Meetings will last around 45 minutes.

NOTE: appearing in the promotional catalogue does not guarantee meetings, as this depends on buyers' interest. 

COST OF PARTICIPATION

Participation in the catalogue, as well as the coordination of and support for any meetings, is free of charge for the participating Catalan companies.

REGISTRATION AND DEADLINES

Companies interested in taking part in the promotional catalogue must complete the registration form  before 29 June 2021.

Once registered, participating companies will receive a form requesting all the information needed about the company and product description (for the catalogue). A selection will be made and, once compliance with all requirements is confirmed, the company's inclusion in the catalogue will be confirmed.