Basic information
10:00 - 12:00h
Formació en línia
(YouTube)
Contact
Eva Castro
Project Files
COST
La inscripció a la formació és gratuïta
Online training program
What is social selling? How can we use social media to build relationships with our target audience and, in turn, with potential customers? What are the advantages? In this course we will look at how social media such as LinkedIn can help turn followers into buyers and which sales strategies can be developed through them. The course will close with a case study of the vermouth brand EL BANDARRA, showing how the right strategy creates a sense of belonging to a brand among users and succeeds in driving traffic to the online shop.
CONTENT
- What is social selling?
- How can it be applied in our sales strategy?
- Social selling on LinkedIn
- How to turn followers into customers
- Case study: EL BANDARRA vermouth
WHO IT IS FOR
- Food sector companies
- Sales managers
- Communication managers
- Marketing managers
