IOC-Grant 2019
European Projects Area
Neus Balaguer
E-mail: neusbalaguer@gencat.cat
Tel.: (+34) 667 204 037
Increasing knowledge of the olive oil potentialities for cooking
Objective
The project's main objective is to offer local olive oil producers a forum to present and identify successful marketing strategies for extra virgin olive oil (EVOO) and to promote its consumption among gastronomy professionals:
- By providing appropriate information on the quality of the local product, the varieties and their culinary possibilities;
- By highlighting its relevance as one of the key elements of the Mediterranean Diet in preventing not only cardiovascular disease but also cognitive decline and depression;
- By presenting it as an alternative to other direct competitors for cooking and frying, such as sunflower oil, margarine and butter.
Duration
November 2019
Total budget
7.790€
Prodeca budget
7.790€