In this training we will analyse the current state of the olive oil sector, customers' buying behaviour, learn their preferences and explore new sales channels.

This is a training activity designed especially for olive oil sector companies wanting to grow and adapt to the reality of the digital market. 

Companies seeking relevance and positioning must know the rules of today's market and commit more than ever to innovation if they want to stay competitive.

THE TWO SIDES OF 21ST-CENTURY SELLING

We all know we live in a digital age: the way we communicate, relate, seek information and consume it has changed, and the internet has established itself as the digital oracle where we all go for answers.

Today's market is saturated, supply outstrips demand, and consumers, increasingly demanding, have changed their buying habits.

The internet has opened up multiple channels for engaging with consumers and connecting with their needs.

We are living through a transformation in the relationship with the consumer, and for this reason companies must seek new strategies to connect with these potential customers.

Any company seeking relevance and positioning must therefore know the rules of today's market and commit more than ever to innovation if it wants to stay competitive.

In this training we will analyse the current state of the olive oil sector, customers' buying behaviour, learn their preferences and explore new sales channels.

In this context we propose a training activity designed especially for olive oil sector companies wanting to grow and adapt to the reality of the digital market.

COURSE OBJECTIVES

• Understand how the SMM digital market works, who its players are and what relationships are established between them.
• Create and manage our brand's digital identity.
• Learn to use the internet from a strategic point of view.
• Define in which areas of our company we will use social media.
• Find our target customers.
• Analyse their preferences and where we can find them.
• Build a community around our company.
• Create products suited to today's consumer needs.
• Define the #hashtag strategy for our communication.
• Learn how to gain visibility with influencers.
• Define the online relationship with your distribution, retail and HORECA channels.
• Assess how we will market our product.
• Learn the different options the internet offers for marketing our products.
• Design digital promotion and sales strategies

SEMINAR METHODOLOGY

Highly practical training using Learning by doing methods.

Each seminar includes a presentation and knowledge section and a workshop: dynamic training combining content delivery with practical implementation.

The subject matter is tailored to the reality of olive oil sector companies and is specifically designed to allow the knowledge to be applied to each company's situation.

WHO IT IS FOR

• Oil mill owners
• Marketing and communication managers
• Sales managers
• Sales representatives
• Entrepreneurs in the olive oil sector
• Technical staff from the various public authorities linked to the olive oil sector

DATES AND TIMES

The course is structured in four four-hour webinars and will be delivered by videoconference on the Microsoft Teams platform

Dates

• Wednesday 12 May
• Wednesday 19 May
• Wednesday 26 May
• Wednesday 2 June  

Time

• From 10:00 to 14:00 

COST AND CONDITIONS OF PARTICIPATION

Free training.

Registration deadline: 7 May 2021

To attend the course you must register in advance and receive the confirmation email.

Once registered, two days before the training you will receive an email with the link to connect.

SPEAKER

• Carles Mera: Marketing and communication specialist. Trainer and speaker specialising in e-commerce, e-business and e-consultancy for the tourism and agrifood sectors.