Just after a year since the beginning of the pandemic caused by Covid-19, the process of digital transformation of companies is accelerating. The more intensive use of new technologies has changed the way we work, shop and even relate to each other. Companies need to join this digital transformation process in order not to become obsolete.

In the session we will reflect on what digital transformation really is and why it is necessary for any business, what are its tangible benefits, what impact it has on the productivity of organizations and what impact it has on companies at the level of human resources and business culture. The day will be completed with the practical case of the company specialized in healthy food Teresa Carles.

OBJECTIVES

• Knowing what digital transformation really is
• Why is it necessary?
• Assess the impact it has on organizations at the level of company culture
• Know what impact it has on productivity and the search for new business opportunities
• Know different digital transformation tools
• Learn how to draw up a digital transformation plan
• Learn about a real case study from the point of view of a consultancy and the client

CONTENT

• Practical cases in the food sector
• What is digital transformation?
• Reality of digital transformation
• Axis, accelerators and barriers of digital transformation
• Digital technologies
• Customer experience
• Digital maturity and roadmap
• change management

WHO IS IT ADDRESSED TO?

• Companies, organizations and institutions in the food sector
• Directors / Managers
• HR Managers
• ICT managers
• Communication Managers
• Logistics Managers
• Finance Managers
• Project Managers