Gastroteca.cat, the meeting point for Catalan products, launches a new image

Gastroteca.cat debuts a renewed brand image and a platform that optimizes its content with the aim of positioning itself as the great showcase for local Catalan products and those who produce, sell and cook them. 

With a long history of information and consultation since 2007, the new portal is organized around the information sheets of more than 300 products, which include nutritional properties, timeliness, the territory from which they come as well as whether they have hallmarks of origin and quality. Each food weaves its own network of producers, processors and marketers in the section Where to Buy and, at the same time, structure the gastronomic universe in the section Where to taste. 

The new Gastroteca identifies more than 1,500 Catalan producers and processors and 800 restaurants where you can find local products. These different organized agents are geolocated in the territory so that users can find which establishments, restaurants, processors or farmers who sell their products directly are closest to them.

The website is an initiative of Prodeca, the Promotora del Aliments Catalans and the Department of Agriculture, and is a tool at the service of consumers and agents in the food sector (producers, processors, artisans, shopkeepers, distributors, restaurateurs, cooks, gourmets, promoters of gastronomic tourism...), as well as entities that work around Catalan products. Gastroteca.cat works for enhance the competitiveness of agri-food professionals and favor their access to markets, while interacting together with other initiatives in the commercial, gastronomic and tourist fields. 

What will we find again?

Among the most outstanding novelties of Gastroteca we find the renovation of the audiovisual bank of recipes and photographs, and the sections Ecotheque centralizes organic operators and Al Món, the section that identifies where you can buy Catalan food and taste our cuisine internationally. The selection of restaurants, which can be searched by demarcation, gastronomic concept and by recognitions received or by affiliation to labels such as Slowfood, the agenda and the routes, created ad hoc to encourage tourism promotion linked to gastronomic interest, they contribute to rounding off the possibilities of enjoyment offered by the platform.

About Gastroteca

Gastroteca is an initiative of Prodeca, the Promotora del Aliments Catalans and the Department of Agriculture and faces this new stage with the collaboration of organizations notable for their promotion of the sector such as the Barcelona Provincial Council's Earth Products Network, the Catalan Council for Ecological Agricultural Production (CCPAE); the Catalan Council for Integrated Production (CCPI) and the Provincial Council of Girona through its Girona Excellent label.

The registration of producers and agents in the Gastroteca.cat is free and it can be easily done from one registration form. The technical commission that manages the Gastroteca checks all entries before publishing them on the web, ensuring truthful and quality information.

Despite the inactivity of recent years, Gastroteca.cat receives an average of 1,500 daily visits (45,000 per month - Source: Google Analytics). Its positioning among online search engines is very good and for many Catalan producers it is still their only digital presence on the Internet. Its extensive database constitutes the largest digital directory of food companies and actors.