Prodeca organises two business trips to India and Malaysia to explore new marketing channels

This September Prodeca is organising two business trips to India and Malaysia with the aim of bringing Catalan agri-food companies closer to two Asian markets with growth potential and giving them first-hand knowledge of how they work, their distribution channels and their main operators.

Both activities are exploratory in nature and combine meetings with importers and distributors, encounters with institutions and industry associations, visits to retail and Horeca outlets and commercial scouting sessions. In total, thirteen Catalan companies will take part, from the wine and cava, olive oil, snacks, chocolate, gourmet products and pork sectors.

India: getting ahead of a market in transformation

From 14 to 18 September, seven Catalan companies will take part in the business trip to India, with a working agenda in New Delhi and Mumbai. The trip coincides with the conclusion of negotiations on the Free Trade Agreement between the European Union and India, announced in January 2026, which is expected to progressively improve market access conditions for various agri-food categories.

India is one of the agri-food markets with the greatest growth potential worldwide, driven by its demographic size, the expansion of the middle classes, rising purchasing power and changing urban consumption habits. The modernisation of retail and the growth of digital channels are also fuelling greater demand for imported, premium, healthy and differentiated products.

In New Delhi and Mumbai, the agenda will combine institutional and industry meetings, meetings with importers and distributors and commercial scouting visits. The delegation will meet bodies such as the Ministry of Food Processing Industries (MoFPI), Invest India, FICCI and FIFI, as well as operators such as Reliance Group, and will visit specialist and premium retail outlets to see at first hand the channels, product ranges and positioning of imported goods.

Malaysia: commercial scouting and an introduction to the halal ecosystem

The following week, from 21 to 25 September, Prodeca will organise a second business trip to Malaysia, with six Catalan companies taking part. 

Malaysia is one of Prodeca's priority markets in Southeast Asia and is a particularly relevant setting for understanding how the halal ecosystem works, thanks to its regulatory framework, certification systems and the presence of specialist operators.

At the same time, the diversity of the market makes it possible to identify opportunities in both halal and non-halal circuits, especially in channels such as premium retail, Horeca and food service. In this context, there are segments of interest for wines, olive oil and other high value-added products, as well as for pork products aimed at specific consumer segments.

The agenda includes meetings with local importers and distributors and the Catalan delegation will also visit MIHAS, the Kuala Lumpur halal trade fair, one of the main international meeting points for companies and professionals linked to this industry. The visit will provide insight into trends, operators and marketing models in a sector where Malaysia plays an internationally leading role.

With these two trips, Prodeca gives the participating companies a first direct approach to the Indian and Malaysian markets, aimed at understanding their particularities, testing how well Catalan produce fits and establishing contacts with operators who can facilitate future commercial activities.