Prodeca presents wine companies with the activities planned for the 2027 CMO promotion programmes

Prodeca has informed companies in the Catalan wine sector of the initial planning of trade fairs and international promotion activities scheduled for 2027 which, given their characteristics, may be eligible for inclusion in the wine promotion programmes in third-country markets (ISV-CMO).
 

PRODECA WINE SECTOR ACTIVITIES 2027

What is the CMO programme and how does it benefit Catalan wineries?

The Common Market Organisation (CMO) for wine is a key European Union instrument designed to fund information and promotion activities for wine in third-country markets. Through this funding, wineries can cover a significant part of the cost of their international expansion strategies.

Including Prodeca's activities within this framework allows Catalan companies to maximise the return on their investment, optimise their commercial budget and access strategic markets with high-level institutional support.

The document shared sets out an initial forecast of the international trade fairs and other commercial activities that Prodeca plans to run throughout 2027, with the aim of meeting the sector's internationalisation needs and strengthening the presence of Catalan wines in strategic markets. This planning is aligned with Prodeca's work to provide tools and services that contribute to the competitiveness and international growth of Catalan agri-food companies.

More opportunities for international growth

In addition to the activities already planned, Prodeca will confirm new initiatives during the year, such as product presentations, professional tastings, point-of-sale promotions and other commercial activities, including those linked to the European CREWAS project (The Creative Revolution: European Wines and Charcuterie). The corresponding calls will be published progressively as the various activities are defined.

For any questions or further information about the proposed 2027 activities, you can contact Prodeca's wine sector manager, Laia Villalbí.