Prodeca takes part in a new Eixample Talks session to analyse the challenges of agri-food internationalisation

Barcelona will host on 3 July a new edition of Eixample Talks devoted to agri-food exports. Under the title From Catalonia to the world: the new rules of agri-food exporting, the session will address the main changes transforming international markets and their impact on the growth strategies of companies in the sector. Places are limited and advance registration is required through this link:
 

REGISTRATION OPEN 

Catalonia exports food and drink to more than 200 markets worldwide and the agri-food sector has established itself as one of the main drivers of the Catalan economy.In 2025 it reached a new all-time high of €16,900M and 3,225 regular exporting companies, confirming its ability to compete in an increasingly demanding global environment. In this context, marked by geopolitical tensions, regulatory change, the transformation of logistics chains and the emergence of new consumer markets, internationalisation has become a strategic factor in ensuring business competitiveness. 

The event, organised by Pimec and The New Barcelona Post, will feature an opening talk by Fernando Ortega, a specialist in business strategy and internationalisation, who will offer an overview of the trends redefining global agri-food trade. This will be followed by a round table moderated by the director of The New Barcelona Post, Elena Busquets, with the participation of Dèlia Perpiñà, director of Prodeca; Marta Vidal, CEO of Vallformosa; Olga Salvador, head of customers and refrigerated traffic at the Port of Barcelona; and David Coll, chair of Pimec's Agri-food branch.

Participants will share experiences and reflections on the need to diversify markets, the strategies for consolidating the international presence of Catalan companies and the role of logistics infrastructure, export promotion and business alliances in this process.

The session will take place on Friday 3 July at 9.30 am at the Pimec headquarters in Barcelona, in person and with subsequent release as a video podcast. Places are limited and advance registration is required. Prodeca's involvement in this initiative reinforces its commitment to creating spaces for debate and knowledge that help strengthen the competitiveness and international profile of the Catalan agri-food sector.

REGISTRATION OPEN