CATALAN FOOD PRISSA

PRODECA - Ministry of Agriculture, Livestock, Fisheries and Food, together with the Delegation of the Government of Catalonia in Mexico and Central America - Ministry of Foreign Affairs,  is organising a point-of-sale promotion in the PRISSA specialist gourmet food stores.

The aim is to promote the Catalan products already sold at PRISSA, introduce new ones and position the Catalonia brand in the Mexican market.

WHO IS PRISSA?

PRISSA is a Mexican family business founded in 1992 in Puebla and established as the leading distributor of wines, spirits and gourmet products in south-eastern Mexico. With more than 30 years in the market, it has expanded to 6 Mexican states (Puebla, Veracruz, Tabasco, Oaxaca, Chiapas and Mexico City), offering a carefully curated selection of international and domestic brands through its 22 stores, 3 gourmet restaurants (Puebla, Orizaba Veracruz and Mexico City) and online shop.

PRISSA is a chain of stores specialising in the sale of wines, spirits and gourmet products in Mexico.

More information on the website. 

DESCRIPTION OF THE ACTIVITY

Throughout the month of May, Catalan agri-food products will take centre stage in one of Mexico's best-known gourmet chains, through a high added-value promotional campaign structured around three strands designed to maximise commercial impact.

The initiative includes:

1. Prominent display of Catalan products in dedicated corners located in 13 PRISSA stores strategically selected across different Mexican cities, with the aim of increasing visibility and turnover at the point of sale.

2. Creation of a Catalonia Menu in the chain's gourmet restaurants, which will showcase the quality and distinctiveness of Catalan gastronomy through dishes created with the Catalan products and wines featured in the promotion.

3. The option of holding private presentations and tastings for clients and potential buyers, an exclusive opportunity to strengthen advocacy, generate new commercial connections and boost the introduction or consolidation of products in the Mexican market.

Section 1. Display of Catalan products at the point of sale (1 to 31 May)

Participating stores:  

• Puebla, Angelópolis Gourmet
  Av. Osa Mayor No. 2902 Local 1, Reserva Territorial Atlixcáyotl, Puebla, Pue.
• Puebla, Sonata
  Distrito Sonata, P.º Sinfonía, Lomas de Angelópolis, II, 72830 Heroica Puebla de Zaragoza, Pue.
• Puebla, Mirador
  18 Sur No. 2909, El Mirador, Puebla, Pue.
• Puebla - Zavaleta
  Calzada Zavaleta No. 2338, Plaza Danke, Santa Cruz Buenavista, Puebla, Pue.
• Puebla, San Manuel
  Cto Juan Pablo II 2237-B, La Hacienda, 72570 Heroica Puebla de Zaragoza, Pue.
• Puebla, Antuñano
  Blvrd Esteban de Antuñano 1406, La Ahogada, 72130 Heroica Puebla de Zaragoza, Pue.
• Veracruz, Ruíz Cortines
  Blvd. Adolfo Ruiz Cortines 1426, Costa Verde, Veracruz, Ver.
• Veracruz, Xalapa
  Av. Murillo Vidal No. 171, Xalapa-Enríquez, Veracruz.
• Veracruz, Boca del Río
  Av. Las Américas 278, Boca del Río, Veracruz.
• Veracruz, Riviera
  Blv Riviera Veracruzana 1859 km 1+859 Playa de la Libertad, 95264 Veracruz, Ver.
• Veracruz, Plaza Faro
  Sur 33 700, Centro, 94364 Orizaba, Ver.
• Oaxaca, Oaxaca Gourmet
  Calz. Porfirio Díaz 155, Reforma, 68050 Oaxaca de Juárez, Oax.
• CDMX, Insurgentes Sur
  Av. Insurgentes Sur 64, Mexico City, CDMX

Section 2. Catalan menu

Throughout the month of May, the 3 PRISSA Gourmet restaurants located inside the stores (Puebla Angelópolis, Orizaba Veracruz and Mexico City) will offer a Catalan Menu, using products and wines available at PRISSA. The selection will be up to each restaurant's chef.

Section 3. Catalan product tasting

Catalan companies present at PRISSA, or working with importers/distributors approved by PRISSA, that are interested in holding a private presentation for their clients or potential buyers may request one from PRODECA.

There is a maximum of 4 presentations, with capacity for 20 people per tasting and a maximum duration of 2 hours:

• Tuesday 5 May: PRISSA Gourmet Mexico City
• Tuesday 12 May: PRISSA Gourmet Orizaba
• Thursday 21 May: PRISSA Gourmet Angelópolis Puebla
• Tuesday 26 May: PRISSA Gourmet

A tasting may involve a single company or be shared between several companies with common interests.

PRODECA provides the room, basic equipment and logistical support.
The Catalan company, through its importer, is responsible for the presentation, the invitations and the product for the tasting.

The 4 slots will be allocated in the order in which applications reach PRODECA.

WHO IT IS AIMED AT

The promotion is aimed exclusively at:

• Catalan companies already present at PRISSA
• Catalan companies working with importers/distributors approved by PRISSA:
   
  • Cesarfer
  • Marinter
  • Entre Latas y Botellas
  • Osborne
  • Freixenet
  • BLN Brands
  • PRISSA
  • Duoro
  • Navarro y Pujol Importaciones
  • La Puerta del Sol
  • Importaciones Cantabria

Importers/distributors must supply the product to be displayed. A maximum of five references per company and product type. PRISSA will make the final selection of participating products.

• Dates for presenting the product to PRISSA: 2 to 25 March (subject to the availability of the PRISSA representative)

COST OF PARTICIPATION

• PRODECA covers all organisational costs.
  There is no cost for participating companies.

REGISTRATION DEADLINE

• A company will be admitted once it submits its application within the registration period, by 24 February 2026.

The organisers reserve the right to assess cancellations and to select companies according to sector criteria and product suitability.

Should there be more applications than places, order of arrival and right of admission will apply.