Prodeca presents the 2026 Training Programme to strengthen the agrifood sector's knowledge and competitiveness

Prodeca has presented the 2026 Training Programme as a key tool to support Catalan agrifood companies in strategic decision-making, in a context marked by regulatory complexity, changing consumption habits and intensifying international competition. The programme forms part of Prodeca's lines of action in the field of knowledge and strategy.

The new training plan combines online sessions and in-person activities, with content designed around the needs identified among the sector's companies. The courses are delivered by professionals specialising in international trade, agrifood marketing, regulations, artificial intelligence and market analysis, with a clearly practical approach.

The Prodeca 2026 Training Programme calendar begins in January with sessions on consumption trends and sector strategies. A webinar on marketing organic products in 2026 is scheduled for 22 January, analysing global trends, certifications and international opportunities, while 29 January focuses on the keys to selling wine successfully in foreign markets, with a comparative analysis of the main competitor countries.

In February, the programme focuses on the regulatory framework and the sector's major events. Early in the month it will address the new legal requirements for international trade foreseen for 2026, and between February and March there will be a specific series on Alimentària 2026, with three sessions on strategic preparation for the fair, the use of artificial intelligence to manage business contacts and the building of short, effective sales pitches.

In spring, the programme adds hands-on in-person training, especially aimed at companies in the international consolidation phase, with a session on sales presentation techniques to spark the interest of international importers and buyers, and a two-day course on foreign trade operations covering logistics, documentation, customs and export financial management. These sessions are integrated into the Prodeca Export Pime Programme, reinforcing the coherence between training and internationalisation support services.

The second half of 2026 broadens the focus towards market analysis and digitalisation. July will look at export opportunities in the Colombian market, along with a session presenting the Prodeca Export Portal, conceived as a single access point to resources, tools and strategic information for agrifood companies.

In autumn, the programme adds advanced sessions on artificial intelligence applied to analysing international competition, a study of the Peruvian market and the latest developments in digital labelling and food traceability, with particular attention to QR codes and emerging regulatory requirements.

A strategic tool at the service of the business community

With the 2026 Training Programme, Prodeca consolidates a training offer aligned with the real challenges facing Catalan agrifood companies, making it easier to update knowledge, improve competitiveness and be better prepared to operate in international markets. The full calendar, detailed information on each session and the registration processes can be consulted in Prodeca's events diary, which remains the central channel for information and access to the training activities.