A webinar designed to provide an up-to-date view of the factors that can influence the success of international wine sales in 2026. The session will focus on analysing how the main competitor countries export and on the trends that help us better understand consumption habits.

It will also look at emerging trade fair marketing dynamics and present the commercial activities Prodeca will run to support the wine sector. The aim is to provide applicable knowledge and useful resources so wineries can strengthen their strategies in a changing environment.

PROGRAMME

• A close look at competitor countries 
  • Marc Oliveras - Head of Knowledge and Strategy at Prodeca
     
• Wine consumption trends
  • Jimena Ávila - Mintel Research Consultant
     
• Trade fair marketing trends
  • David Galve - Optimum Ventas
     
• Prodeca's upcoming commercial activities for the wine sector
  • Laia Villalbí - Head of the Wine Sector at Prodeca