GRUP ROS - FRESKIBO: Marineras. How to create a new product category to enter the linear

FRESKIBO is a brand of Grup Ros, a Catalan company that has been marketing and distributing fresh fish throughout the national territory since 1930. MARINERAS DE FRESKIBO is the brand of the group aimed at the end consumer, who can enjoy tasty combinations of fish in the form of a hamburger. Salvador Ros, CEO of Freskibo, tells us how to create a new product category to enter the shelf, as well as the change that developing a B2C brand has brought to the company.