Artificial intelligence (AI) is transforming the way companies tackle the challenges of internationalisation. This session, held online, offers a practical, results-oriented look at how to apply generative AI to speed up and optimise export processes in the agri-food sector. Attendees will discover how to use prompts strategically to generate documents, adapt commercial messages to international markets, prepare technical data sheets and support multilingual communication, among other real-world applications.

The session will include hands-on training working through several use cases that show how AI can be an effective, affordable ally for Catalan SMEs looking to grow in foreign markets.

It will also present the prompts Prodeca guide to agri-food exporting, a pioneering tool designed by Prodeca to build the capabilities of companies in the sector. 

COURSE CONTENT

The course is designed to show how generative artificial intelligence can become an accessible, powerful tool for agri-food companies looking to export. Using real cases and everyday situations, it will explain how to use prompts strategically to save time, improve communication and make better decisions.

The trainer will show how to create and use practical prompts to tackle these situations, combining explanations with live demonstrations. She will also explain how to build these tools into companies' day-to-day work simply and usefully, whatever their size or level of digital experience.