Prodeca drives the Catalan agri-food sector's presence at Saudi Food Show 2025

From 12 to 14 May Prodeca led the participation of Catalan companies in the 4th Saudi Food Show, Saudi Arabia's most important international food and drink fair, which brought together more than 1,300 exhibitors from 40 countries and 40,000 trade visitors. The event, organised by the Gulfood team, has become the new nerve centre of agri-food business in the Persian Gulf.

In this context, Prodeca coordinated the Espai Catalunya for the third year running, positioning Catalonia as a strategic territory for agri-food trade in the region. Eight Catalan companies showed their products: Chocolates Torras, Configirona, Grup Pons, IBK Tropic, Idilia Foods, Neocafé Engineering, Alternativa 3 and Unió Nuts. Their presence showcased the quality of the Catalan agri-food sector to buyers from around the world, especially from the MENA region (Middle East and North Africa).

One of the highlights of Catalonia's participation was the success of Grup Pons, which won three Gold Medals at the Dubai Olive Oil Competition 2025 for its JANIROC range of organic extra virgin olive oils (Arbequina, Koroneiki and Lecciana). Made from early harvests and organically certified in l'Albagés (Lleida), these oils stand out for their rich sensory profile and high polyphenol content. The recognition reinforces Pons's commitment to quality and innovation and positions Catalonia as an international benchmark in premium oils.

A key market for Catalan agri-food international growth

Catalonia's presence at Saudi Food Show 2025 forms part of a sustained promotion strategy in the Saudi market, a territory that represents a key opportunity for the agri-food sector's internationalisation. With a young, growing population, high dependence on imported food and rising demand for healthy, organic and gourmet products, the country's market is estimated to reach $288.76 billion by 2030.

In this context Prodeca has published the new report #CatalanFood Trade: The food sector in Saudi Arabia, offering a complete picture of the market. The study analyses consumption dynamics, import trends, regulatory requirements and the geographical areas with the greatest potential for Catalan companies. The document emphasises high-demand segments such as snacks, sweets, juices, ready meals, dairy, fresh fruit and vegetable oils, as well as the opportunities offered by modern distribution channels and the expanding HORECA sector.

The Saudi Vision 2030 plan, driving the country's economic diversification and modernisation, opens the door to a new stage of international collaboration. For Catalan companies Saudi Arabia is a market with demanding requirements but great growth potential, where quality, traceability and cultural adaptation are key to success. With activities such as taking part in the Saudi Food Show and producing market intelligence reports, Prodeca reaffirms its commitment to taking Catalan food to the world.