Catalonia carves out a place at Expo West Natural Products 2025

Catalonia reaffirms its presence in the North American market with several Catalan companies taking part inExpo West Natural Products 2025, one of the most important international fairs for natural and healthy food in the United States.

The fair, held in Anaheim (California) from 5 to 7 May, is the main meeting point for producers, distributors and buyers in the US natural and organic food sector. The 2024 edition drew more than 65,000 trade visitors and 3,300 exhibiting companies, including 700 international brands and 840 new brands. Attendees include key buyers such as Whole Foods Market, Costco, Trader Joe's, Amazon and Walmart, making it a strategic opportunity for Catalan companies.

Catalan presence at Expo West 2025

To respond to the growing US demand for natural, healthy food, Catalonia is taking part with its own pavilion at the fair. This year the Catalan companies under this umbrella are Mel i Torrons Alemany i Anela Fruits, with an offering that fits North American market trends for products with high quality standards. 

Expo West Natural Products is a unique platform for showcasing the quality and innovation of the Catalan agri-food sector, which has a long tradition of producing healthy, natural food. The products on show meet the high demands of the North American market, which looks for foods with natural ingredients — though not necessarily certified organic — that comply with the fair's strict standards.

Catalonia's participation in Expo West seeks to increase the presence of Catalan agri-food companies in the US market, where demand for natural, healthy products is growing steadily. With a network of top-tier buyers and a specialist audience, the fair is a strategic platform for striking deals and raising the visibility of Catalan products.

The organic products market in the United States

The United States is the world's largest market for organic food and drink, worth $83 billion in 2023 and growing 7.47% a year. The market is expected to exceed $158.2 billion by 2032, driven by rising demand for sustainable, healthy products. Millennials and the silver economy are the main drivers of this consumption, placing particular value on local, high-quality products.

Fruit and vegetables account for 36% of US organic food sales, followed by dairy, drinks and meats. Although the country produces 86% of its organic supply, 14% depends on imports, with Spain standing out as one of the leading European suppliers, especially in olive oil, almonds and organic wines.

Access to the North American market requires compliance with strict USDA labelling and certification rules. However, the equivalence agreement between the European Union and the US makes it easier to market organic products certified in Europe within the US market.

For more information on the organic food market in the United States, you can read Prodeca's full report on our website.